Make No Small Plans: Lessons on Thinking Big, Chasing Dreams, and Building Community
Explore the foundational principles of the Summit Series in this guide to building community, thinking exponentially, and pursuing authentic goals while maintaining a sense of wonder and human connection in business.

Table of Content
1. Introduction
2 min 19 sec
Have you ever looked at the landscape of modern business and felt that something essential was missing? We often see the world’s elite gathering in places like Davos or the Swiss Alps, but these events usually feel like exclusive clubs for the already established—the titans of industry who have already made their mark and are simply maintaining the status quo. But what about the visionaries who are still in the trenches? What about the young founders, the creative disruptors, and the dreamers who are currently building the platforms and technologies that will define our future? This is the central question that drove four twenty-something entrepreneurs with very little traditional experience to create something entirely new.
In the following exploration of the principles behind the Summit Series, we are going to dive into a story of audacity and community. In 2008, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz didn’t just want to start a business; they wanted to start a movement. They realized that the most powerful engine for change is not just a great idea or a massive injection of capital, but the alchemy that occurs when remarkable people are brought together in an environment that encourages them to be their most authentic selves.
Starting from a humble, somewhat chaotic ski trip in Utah where the beer ran out and the bedrooms were cramped, these four founders built a global network that now hosts some of the most influential people on the planet, from tech moguls like Jeff Bezos to cultural icons and political leaders. But the size of the crowd isn’t what matters most here. The throughline of their journey is a commitment to a specific set of values: the belief that meaning is found in connection, that authenticity is the only sustainable way to build a brand, and that no plan is too big if you have the right people by your side.
As we walk through these insights, you’ll see how they moved from those early, shoestring-budget days to owning a mountain and chartering cruise ships. We’ll look at why passion is actually the fuel for the hardest work you’ll ever do, how to navigate the terrifying leap between a safe career and a wild dream, and why the best business strategy might actually be to keep things as surreal as possible. This isn’t just a guide for entrepreneurs; it’s a manifesto for anyone who wants to live a life that is larger, deeper, and more connected. By the end of this journey, you’ll understand why these founders insist that you should make no small plans.
2. The True Role of Passion
2 min 34 sec
Think passion makes work feel like a breeze? Think again. Discover why the things you love actually demand the most rigorous effort and the highest standards of perfection.
3. Prudent Authenticity and Risk Management
2 min 40 sec
Following your dreams shouldn’t mean jumping off a cliff without a parachute. Learn how to pursue your true interests while strategically hedging your bets against total failure.
4. Community Over Transactions
2 min 35 sec
Tired of the ‘cattle market’ feel of traditional networking? Here is how to swap soul-crushing business interactions for deep, long-term relationships that actually matter.
5. The Power of Curation and the Surreal
3 min 00 sec
Status is boring, but passion is electric. Discover the ‘Airport Test’ and why the secret to a memorable event lies in moving from the real to the surreal.
6. Fostering a Culture of Unspoken Ideas
2 min 38 sec
Great ideas don’t care about your job title. Learn how to create an environment where wild thoughts are encouraged and even the biggest titans are approachable.
7. Conclusion
1 min 47 sec
As we wrap up our journey through the story of the Summit Series, it becomes clear that the success of Elliott Bisnow and his cofounders wasn’t the result of a secret formula or a massive inheritance. It was the result of a relentless commitment to a few core human truths. They recognized that in an increasingly digital and transactional world, there is a profound hunger for genuine community. They saw that people don’t just want to network; they want to belong. They want to be part of something that feels significant, surreal, and deeply authentic.
We’ve seen how passion serves as the necessary fuel for the most demanding work, and how a prudent approach to risk allows you to chase your dreams without losing your footing. We’ve explored the ‘Airport Test’ and the importance of surrounding yourself with people who are both brilliant and kind. We’ve looked at how changing your environment can change your thinking, and how a culture of open ideas can lead to partnerships with the most influential people on earth.
If you find yourself feeling uninspired or stuck in a cycle of transactional relationships, the story of ‘Make No Small Plans’ offers a powerful antidote. It invites you to stop looking for the ‘standard’ way of doing things and instead start looking for the ‘surreal’ way. It encourages you to find your tribe—the people who make a four-hour flight delay feel like a gift.
Whether you are an aspiring entrepreneur, a creative professional, or someone simply looking for more meaning in your daily life, the message is the same: the more great people you meet, the more great people you will meet. Start small, but think big. Don’t be afraid to voice your wildest ideas. And most importantly, remember that the most valuable thing you can build isn’t a business—it’s a community. Now, go out there and start making some very large plans.
About this book
What is this book about?
Make No Small Plans chronicles the improbable journey of four young entrepreneurs who transformed a modest ski trip into a global community for world-shakers. This summary explores how Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz bypassed traditional business models to create the Summit Series, a series of high-impact events designed to foster deep relationships among the next generation of leaders. Through their experiences, listeners will discover a blueprint for ambitious living that prioritizes community over networking and creativity over conventional wisdom. The narrative promises to reveal the philosophy behind their success, including the 'Airport Test' for vetting collaborators, the importance of keeping environments 'surreal' to trigger innovation, and the power of a culture where no idea is too small or too wild to be voiced. It is a lesson in how to turn abstract dreams into tangible communities that change lives.
Book Information
About the Author
Elliott Bisnow
Elliott Bisnow, Jeff Rosenthal, Jeremy Schwartz, and Brett Leve are the cofounders and co-owners of Summit Group, an organization dedicated to fostering a global community of business and thought leaders. They’re also active investors through the Summit Action Fund, an investment vehicle that has backed up-and-coming start-ups like Uber and Warby Parker at critical moments in their development.
Ratings & Reviews
Ratings at a glance
What people think
Listeners feel motivated by this book, with one listener labeling it an absolute guide to a more expansive life. The way the narrative is crafted gets high marks, particularly from one listener who points out the unusual startup tales. Listeners also value the clear writing style and find the content entertaining to consume.
Top reviews
Wow, this isn't just another dry business manual; it’s a high-octane roadmap for anyone looking to live a more expansive life. The way the authors recount their early days—making cold calls from college dorm rooms while trying to build the first Summit event—is truly gripping. Truth is, the storytelling makes you feel like you're right there in the trenches with them during the 2008 crash. While some might find their "move fast and break things" attitude a bit reckless, I found the sheer audacity of their vision incredibly refreshing. It’s rare to find a book that balances raw excitement with such a clear sense of purpose. I finished it feeling like I could tackle any project, no matter how daunting it seemed initially. If you’re stuck in a rut, this is the definitive guide to thinking bigger.
Show moreFinally got around to reading this, and it’s a total adrenaline shot for anyone who dreams of building something from scratch. The authors don't shy away from their mistakes, which makes the successes feel even more hard-earned and spectacular. I loved the section on "hedging your bets" while staying in college; it’s a practical take on risk that most "guru" books usually ignore. Each chapter feels like a mini-adventure, moving from the stress of potential failure to the exhilaration of a plan finally coming together. Not gonna lie, I was skeptical about the "spaceships don't have rear-view mirrors" philosophy at first, but the book sells it well. It’s a captivating read that challenges you to stop making small plans and start acting with real intention and grit.
Show moreThe chapter titled "Bite off more than you can chew" really resonated with my current career path and changed how I view obstacles. Most business books are filled with dry statistics, but this one reads like a series of interconnected short stories that are actually fun to follow. It’s a definitive roadmap for those who want to build something that reflects their authentic interests rather than just chasing a paycheck. I found the authors' vulnerability about their fears and "trips ups" to be the most compelling part of the whole book. It’s not just for entrepreneurs; anyone who feels like they’re at a dead end will find a spark of motivation here. The commitment to creative problem solving is a lesson we could all use more of in our daily lives.
Show moreHonestly, I didn't expect a business book to be such a page-turner, but I couldn't put this one down until the very end. The authors capture the frantic, high-stakes energy of a startup perfectly, making you feel the weight of their decisions and the thrill of their wins. I appreciated the specific examples of how they handled rejection and turned "no" into "not yet" through sheer creativity and grit. It’s an inspiring read that pushes you to look at your own life and wonder what else might be possible if you dared to think bigger. Some of the chapter titles are a bit much, but the content underneath them is genuinely compelling and heart-centered. Highly recommended for anyone who wants to stop playing small and start making a real dent in the world.
Show moreAfter hearing so much about the Summit series, I was curious to see if the book lived up to the hype. To be fair, the narrative is incredibly engaging and flows much faster than your typical entrepreneurial memoir. They share some wild startup stories that seem almost too crazy to be true, like the logistical nightmares of their early events. However, I can't ignore the underlying sense of elitism that bubbles up throughout the chapters. It’s hard to relate to the idea of "taking a risk" when it feels like the authors had a pretty solid safety net from the start. Personally, I would have appreciated more focus on how someone without elite connections could replicate this kind of success. Still, it’s a fun, motivational read if you can look past the privilege.
Show moreLook, you have to take some of the "change the world" rhetoric with a grain of salt, but the energy here is genuinely infectious. The storytelling style is punchy and direct, making it one of the most readable business books I’ve picked up in years. I particularly enjoyed the stories about their early failures and the sheer persistence required to get big names like Bill Clinton involved. While the authors’ background definitely gave them a head start, their work ethic and commitment to community building are still impressive. It’s a great choice for a weekend read if you’re looking for inspiration rather than a granular, step-by-step business plan. Just don’t expect a manual on how to survive without any capital or connections.
Show moreAs someone working in the event space, I found the tactical advice regarding community building and atmosphere to be surprisingly useful. The authors have a unique way of looking at human connection that goes beyond simple networking or exchanging business cards. I did feel like the book was a bit rushed in the middle, and I wanted more details on the financial side of their "crazy risks." Frankly, it’s easy to say "don't worry about making mistakes" when the stakes aren't your last dollar, but their persistence is still noteworthy. The writing is snappy and the chapters are short enough to digest during a commute, which I appreciated. It’s a solid 4-star read that offers a glimpse into a very specific, high-level world.
Show morePicked this up during a bit of a mid-career slump and it was exactly the kick in the pants I needed to rethink my goals. The story of Elliott navigating his college years and deciding to forge his own path instead of following the crowd felt very relatable. I love how the book emphasizes that acting authentically doesn't have to mean being reckless or putting everything on the line at once. It’s about those small, consistent steps, like the cold calls mentioned throughout, that eventually lead to something massive and impactful. While the tone can be a bit "tech-bro" at times, the underlying message about the power of interesting people coming together is undeniably strong. This is a great gift for anyone looking for a fresh perspective on success.
Show moreEver wonder what happens when a group of ambitious guys decides to buy a mountain? This book answers that, but the results are a bit mixed in terms of actual depth. The narrative moves at a breakneck pace, which is great for keeping you engaged, but it often glosses over the "how" in favor of the "wow." You get a lot of "we just made it happen" stories, which can feel a bit hollow if you're looking for tactical business advice. To be honest, it felt a little bit like an extended marketing brochure for the Summit series at certain points. There’s some value here regarding the power of collaboration and networking, but it definitely leans more toward inspiration than information. It's a decent read, just don't expect it to change your life.
Show moreThis book left a bit of a sour taste in my mouth because it feels like a self-congratulatory pat on the back. While the authors are clearly talented, there’s zero irony regarding the fact that they were essentially born on second base. Frankly, the advice to "bite off more than you can chew" is dangerous for someone who doesn't have a wealthy support system to catch them when they fall. The chapters are filled with slick tech-bro synergy talk that often lacks real substance or actionable steps for the average person. I was hoping for a deep dive into their strategy, but instead, I got a lot of bluster and name-dropping of various celebrities and CEOs. It’s a polished product, but it lacks the grounded perspective needed to be truly insightful for a diverse audience.
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