26 min 27 sec

Build It: The Rebel Playbook for World-Class Employee Engagement

By Glenn Elliott, Debra Corey

Build It explores the Engagement Bridge™ model, providing a strategic framework for leaders to foster a culture of trust, purpose, and autonomy, transforming employee disengagement into a competitive advantage.

Table of Content

Imagine waking up on a Monday morning and feeling a genuine sense of excitement about the day ahead. For many people, this sounds like a fantasy. Instead, the reality of the modern workplace is often a dull, repetitive grind where the primary goal is simply to survive until the weekend. We have all been there—counting down the minutes, watching the clock crawl, and feeling like our talents are being wasted in a vacuum of indifference. This isn’t just a personal tragedy for the workers involved; it is a silent killer for the businesses that employ them.

In Build It, authors Glenn Elliott and Debra Corey argue that the old-school ways of managing people are fundamentally broken. We are living in a fast-paced, digital world, yet many of our management practices date back to the days of steam engines and assembly lines. This disconnect has led to a global crisis of disengagement. When employees feel disconnected, they don’t just work slower; they stop innovating, they make more mistakes, and they eventually walk out the door.

But there is a better way. The authors introduce us to a concept they call the Engagement Bridge™. Think of this as a structural blueprint for a healthy, vibrant organization. Just like a real bridge, it requires solid foundations and strong supporting beams to allow people to cross from the shores of boredom and apathy to the land of productivity and passion. Over the course of this summary, we are going to walk across that bridge together. We will explore why honesty is the only policy that works, how the design of a job can either crush or uplift the human spirit, and why the way we think about pay needs a radical overhaul.

By the end of this journey, you will understand that engagement isn’t a fluffy HR buzzword. It is a hard-nosed business strategy that separates the winners from the losers in the twenty-first century. It’s about moving away from treating employees like adversaries or children and starting to treat them like the talented, adult partners they truly are. Let’s dive into the blueprints and see how we can build something better.

Discover why being a happy employee isn’t the same as being an engaged one, and why the difference is critical for a company’s survival.

Learn about the ten essential components that form the framework for a highly motivated and productive workforce.

Uncover how systemic lying in business destroys trust and how transparency can be your most powerful recruitment tool.

Find out why corporate mission statements often fail and how to create a purpose that actually motivates your team.

Explore why the gap between what leaders say and what managers do can sabotage even the best company culture.

Discover how the rise of transparency sites like Glassdoor has changed the power dynamic between bosses and workers.

Why the 18th-century model of ‘specialization’ is killing modern creativity and how to redesign jobs for the 21st century.

Learn why traditional training isn’t enough and how to foster a workplace where every day is an opportunity for growth.

Discover why multi-billion dollar recognition programs often fail and how a simple e-card can be more effective than a gold watch.

Explore a fascinating experiment with monkeys that reveals why the perception of fairness is more important than the actual salary amount.

Find out how the physical and digital environment can either block collaboration or spark a revolution in productivity.

Why employee health is more than just gym memberships and how financial stress can be a silent drain on your company’s bottom line.

Building a world-class culture of engagement is not something that happens overnight, and it’s certainly not something you can check off a list. As we have seen through the Engagement Bridge™ model, it requires a deep, ongoing commitment to honesty, fairness, and human-centric design. We have moved from the industrial age to the information age, and our management practices must finally catch up.

The common thread through all ten elements of the bridge is surprisingly simple: treat people like adults. When we stop lying to our employees, when we give them the autonomy to solve problems, and when we recognize their efforts in a timely and personal way, we are simply applying basic human principles that we all learned as children. We are being kind, being fair, and being truthful.

If you are a leader looking to transform your organization, the best place to start is with an honest assessment. You don’t have to fix all ten components at once. In fact, trying to do so might be overwhelming. Instead, look at your bridge and find the weakest beam or the shakiest rock. Is it the lack of transparency? Is it a rigid performance review system? Or is it a workspace that stifles creativity?

Pick one area and start today. Ask your employees for their input—they are the ones who have to cross that bridge every day, so they know exactly where the holes are. By involving them in the construction process, you are already beginning to build the trust that is necessary for success. The world is changing faster than ever, and only the companies with the most engaged, passionate, and empowered workforces will survive the journey ahead. It’s time to stop talking about engagement and start building it. Your employees deserve a job that matters, and your business deserves a team that cares. Go out and build your bridge.

About this book

What is this book about?

Have you ever felt like a tiny, insignificant cog in a massive corporate machine? Build It addresses the pervasive crisis of employee disengagement, arguing that modern businesses are often still stuck in outdated, industrial-era management models. Authors Glenn Elliott and Debra Corey present a revolutionary framework called the Engagement Bridge™. This model is built on ten specific pillars designed to move beyond the superficial perks of free snacks or ping-pong tables. The book promises a practical roadmap for creating a workplace where people don't just show up for a paycheck, but are genuinely invested in the company's success. It covers everything from radical transparency in communication and the psychology of fair pay to the importance of job design and holistic wellbeing. By shifting from a command-and-control style to one based on trust and empowerment, leaders can unlock the hidden potential of their workforce, driving innovation and resilience in an increasingly volatile global market.

Book Information

Rating:

Genra:

Corporate Culture & Organizational Behavior, Management & Leadership

Topics:

Corporate Culture, Leadership, Management, Organizational Behavior, People Management

Publisher:

Wiley

Language:

English

Publishing date:

April 9, 2018

Lenght:

26 min 27 sec

About the Author

Glenn Elliott

Glenn Elliott is a prominent entrepreneur, speaker, and the founder of Reward Gateway, a leader in employee engagement technology. Debra Corey is a highly experienced HR professional with over 30 years of experience at major global brands including Gap and Merlin Entertainment. She currently collaborates with Reward Gateway as an author and speaker.

Ratings & Reviews

Ratings at a glance

4.6

Overall score based on 59 ratings.

What people think

Listeners find this book offers excellent perspectives on developing successful employee engagement. They value how easy it is to read and its inspiring quality, with one listener highlighting that it results in higher productivity levels.

Top reviews

Tantipat

Finally got around to reading "Build It" and the "Engagement Bridge" model is exactly what my startup needed. It avoids the fluff you usually find in these HR guides. Instead of just shouting about vague concepts like culture, it breaks down exactly how to bridge the gap between where you are and where you want to be. The real-world stories from actual companies give it a lot of weight, making the strategies feel achievable rather than just theoretical. I appreciated the emphasis on productivity as a natural byproduct of genuine employee engagement. My only slight gripe is that the physical book feels a bit heavy, like a textbook, which makes it hard to read on a crowded commute. Still, the content is top-notch and highly actionable for any leader.

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Hugo

Wow, this wasn't what I expected at all from a business management book. Most titles in this genre are dry and filled with meaningless graphs, but this one actually has personality. I loved the quirky touches, especially the adorable stickers that came with it, which really helped lighten the mood. The authors argue that we've forgotten how to treat people like human beings at work, and they offer a practical manual to fix that. It’s incredibly motivational and makes you want to overhaul your entire office culture immediately. Every chapter provides a new hint or tip that you can implement by Monday morning. If you want a more productive workforce, this is your blueprint for success.

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Montri

I’ve read a lot of business books, but this one is remarkably different because of its visual nature. The authors use the "Engagement Bridge" as a literal framework to help you visualize all the moving parts of a company culture. It's jammed with insights that feel modern and relevant to the 21st-century workplace. I found the stories about innovative companies particularly inspiring, as they prove that these "rebel" ideas actually lead to better business outcomes. The tone is encouraging and avoids the silly platitudes you find in lesser HR books. Even if you only implement a few of these tips, your team will likely see a massive improvement. It's a manual for the masses that truly lives up to its hype.

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Wachira

This book acts like a literal map for culture building, guiding you through the messy process of engaging a diverse workforce. Elliott and Corey provide a very clear guide that is both entertaining and deeply informative. I found myself particularly drawn to the chapters on how progressive organizations are paving the way for a more human-centric office. It’s not just about the "what," but the "how" and the "why," which is where most business books fall short. The productivity gains described are realistic and backed by real-world examples rather than just abstract facts and figures. It’s a highly recommended read for anyone wanting to look at alternative ideas for team management.

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Ket

As someone who works in HR, I found the layout of this book quite refreshing, even if it does look a bit like a college textbook. The glossy pages and high-quality photos make the information digestible for those of us who are constantly on the go. Elliott and Corey have a way of explaining complex organizational psychology in a way that feels like a conversation over coffee. They tackle the common mistake of confusing employee happiness with true engagement, which is a distinction many managers fail to grasp. While I loved the case studies, I think some of the "rebel" ideas might be too radical for traditional corporate environments. It’s a great resource for getting the most out of your staff without falling back on tired old platitudes.

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Rodrigo

Does your team actually enjoy their work, or are they just showing up for the paycheck? This is the core question that "Build It" tries to answer through its well-structured bridge model. The writing is incredibly clear and lacks the usual corporate jargon, which I personally found very helpful. I particularly liked the section on how to close the engagement gap to drive higher productivity. It isn't just about throwing parties; it's about challenge, excitement, and mutual respect between the company and the worker. Some of the methods described are definitely a bit "out there," but they offer plenty of food for thought. It’s a very interesting read that I’d recommend to any business owner looking for a fresh perspective.

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Chamlong

The concept of the 'Engagement Bridge' is a game-changer for anyone struggling with team morale and output. I appreciated how the authors differentiate between making employees "happy" and making them "engaged," which are two very different things. The book is very readable, with a conversational style that keeps you turning the pages even during the more analytical sections. Truth be told, I wasn't a huge fan of the textbook style with the glossy paper because it felt a bit too formal for the "rebel" theme. However, the sheer amount of practical, usable strategies makes up for the design choices. It’s an essential tool for any leader who wants to build a culture where people thrive in their jobs.

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Wei

Gotta say, the practical nature of these strategies is what sets the book apart from the usual management fluff. The authors have managed to create something that feels both cutting edge and deeply rooted in common sense. I enjoyed the variety of scenarios presented, showing how companies of all sizes can benefit from these engagement tips. While the book is very informative, I did find some sections to be a bit repetitive regarding the core model. Still, the "Build It" framework is robust and offers a great way to audit your current company culture. It’s a very clear guide that will likely become a must-read for anyone in a leadership position.

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Niphon

Picked this up on a recommendation and found myself highlighting almost every page for future reference. The way it breaks down every element of engagement into succinct pieces makes it very easy to implement changes in small steps. I loved the stories about novel ways companies are engaging their staff, even if some of the advice felt slightly recycled from older management theories. The book is definitely visually heavy, with plenty of photos and graphs, which might not appeal to everyone. In my experience, the most valuable part was the focus on building a journey where hard-working people can truly thrive. It’s a very solid manual for improving the way we work today.

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Thitiwan

To be fair, I had high hopes for this based on the "Rebel Playbook" branding, but I found some of the advice to be fairly standard stuff. Many of the strategies for building effective teams are things we've seen in prescribed management practices for years. It’s a very pretty book, almost too pretty, with so many glossy photos and charts that it starts to feel a bit distracting. I struggled with the textbook-like format because it felt less like a narrative and more like a reference manual. That said, the real-life scenarios from well-known companies are quite fascinating to read through. It's a solid 3-star read that offers some interesting ideas, though it might not work for every type of organization out there.

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