24 min 45 sec

Not Today: The 9 Habits of Extreme Productivity

By Erica Schultz, Mike Schultz

Not Today explores how nine essential habits can foster extreme productivity, even during life's most difficult challenges, by focusing on purposeful time management, energy preservation, and resilient focus.

Table of Content

We often think of productivity as a luxury of the well-rested and the unburdened. We imagine that the most efficient people in the world must have perfectly ordered lives, quiet offices, and no distractions. But the reality is often the exact opposite. True productivity is forged in the fires of necessity. When everything is on the line, you don’t just find time—you create it. You don’t just focus—you obsess.

This is the perspective brought to us by Erica and Mike Schultz. Before life took an unexpected turn, they were successful entrepreneurs living a typical, busy life. They ran a small business, renovated a home, and enjoyed a vibrant social circle. But when their son Ari was born with a severe heart defect, their world was upended. Suddenly, they weren’t just managing a business; they were managing a crisis that lasted for years. Ari spent over a year of his short life in the hospital, and his parents were right there with him. They couldn’t afford to stop working—not just for their company’s sake, but because their health insurance depended on it.

It was in those hospital waiting rooms, between surgeries and scares, that they developed what they call the Productivity Code. By studying thousands of professionals, they identified a group they termed the ‘Extremely Productive’—or the XP. These individuals don’t just work harder; they work differently. They follow nine specific habits that allow them to accomplish more in a day than others do in a week.

In this summary, we are going to explore those nine habits. We’ll look at how to categorize your time so you never waste a precious second, how to recruit your internal drive to push through the hardest days, and how to build a routine that protects your energy. Whether you are facing a massive personal challenge or just trying to survive a hectic work week, these insights provide a blueprint for getting the most out of the life you have right now. The throughline here is simple: you cannot control what life throws at you, but you can control how you spend your moments. Let’s look at how to make them count.

Discover why not all hours are created equal and how to sort every activity into four categories that dictate your success and happiness.

Learn why the strongest productivity tool isn’t a calendar or an app, but a clearly defined ‘why’ that fuels your ambition.

Discover the ‘3-2-1 Go’ method and the power of the Greatest Impact Activity to transform your daily results.

Explore why saying ‘no’ and making yourself ‘hard to get’ are essential skills for anyone looking to reclaim their time.

Learn the mechanics of the ‘sprint’ and ‘relay’ to achieve deep work, and how to fuel the mind-body-spirit triad for lasting performance.

Discover how to recover from failure and tragedy by using ‘free won’t’ and micro-changes to regain control of your life.

As we wrap up our look at the Productivity Code, it’s important to remember that these habits weren’t born in a vacuum of peace and quiet. They were forged in a hospital room, under the highest stakes imaginable. Mike and Erica Schultz showed us that extreme productivity isn’t a matter of having more time; it’s a matter of having more clarity.

We’ve explored the T-I-M-E acronym, learning to ruthlessly protect our Treasured and Investment time while squeezing out the Mandatory and Empty moments. We’ve seen how ‘recruiting your drive’—finding that deep, personal ‘Why’—is the only way to sustain effort over the long haul. We’ve looked at the tactical side of things: the ‘3-2-1 Go’ method, the Greatest Impact Activity, and the power of sprints and relays to find the zone. We’ve also acknowledged that productivity requires energy, fueled by a healthy triad of mind, body, and spirit. And finally, we’ve learned that when life knocks us sideways, we have the tools of ‘free won’t’ and micro-changes to right the ship.

But all of this information is only useful if it’s put into practice. So, here is your actionable takeaway for today: Identify one Big Picture Goal that you’ve been putting off—something that would fall squarely into your ‘Investment’ bucket. Don’t just think about it. Write it down. Then, break it down. What do you need to do this year, this quarter, and this week to move toward it? Tomorrow morning, before you check your email or look at your phone, spend just thirty minutes on the very first step of that goal. That is your Greatest Impact Activity.

Life is short, and as the title of the book reminds us, we often tell ourselves we’ll do the hard things ‘tomorrow.’ But for Mike, Erica, and Ari, tomorrow was never a guarantee. By deciding that ‘Not Today’ will you succumb to distraction or delay, you take the first step toward a life of extreme productivity and profound meaning. Make your time count, because it’s the most precious thing you own.

About this book

What is this book about?

What happens when your professional ambitions collide with a personal crisis? Not Today tells the powerful story of Mike and Erica Schultz, who managed to scale a global business while their young son Ari faced a life-threatening heart condition. Through their ordeal, they discovered that high performance isn't about working more hours, but about mastering a specific set of habits that define the Extremely Productive (XP) individual. This summary breaks down the nine core habits of the Productivity Code, teaching you how to categorize your time into four distinct buckets, identify your highest-impact activities, and build a protective wall around your focus. It promises a roadmap for anyone looking to reclaim their schedule, fuel their energy across mind and body, and develop the resilience needed to stay on track when life becomes unpredictable.

Book Information

Rating:

Genra:

Management & Leadership, Personal Development, Productivity & Time Management

Topics:

Focus, Habits, High Performance at Work, Prioritization, Time Management

Publisher:

BenBella Books

Language:

English

Publishing date:

June 15, 2021

Lenght:

24 min 45 sec

About the Author

Erica Schultz

Erica and Mike Schultz are the prominent leaders of RAIN Group, a global leader in sales training and performance improvement. Their expertise has guided major organizations like Toyota and Harvard Business School toward greater success. Mike is an accomplished author of several books, including the well-regarded Rainmaking Conversations. Beyond their professional achievements, they consider their greatest role to be the parents of their son, Ari.

Ratings & Reviews

Ratings at a glance

4.3

Overall score based on 377 ratings.

What people think

Listeners find this book inspiring and potentially life-altering, with one review noting the deep level of detail provided for every habit. Furthermore, they appreciate the way it helps boost personal productivity and consider it a rewarding experience with a captivating narrative. They also value the message of overcoming adversity, as one review highlights the book’s focus on authentic real-world events.

Top reviews

Bam

This book destroyed me and then rebuilt me from the ground up. It isn't just about getting more done at a desk; it's about the grit required to keep moving when your heart is breaking. The story of Ari is absolutely gut-wrenching and stays with you long after the final page is turned. To be fair, I initially struggled with the shift from personal tragedy to corporate productivity hacks. However, the concept of 'righting the ship' eventually resonated with my own professional struggles. It provides the spark needed to overhaul your daily routine through pure resilience. This is a profound look at finding strength in adversity while staying functional.

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Rodrigo

Finally, a time management book that actually acknowledges the messiness of real human life and deep personal struggle. Most productivity gurus act like we live in a vacuum, but Erica and Mike show strength from adversity. The chapter on 'Righting the Ship' gave me practical steps to recover when my routine inevitably falls apart. I loved the concept of 'free won't' and how it helps you break destructive, unproductive patterns of behavior. The book is rooted in the harrowing reality of medical crises, making the advice feel earned and authentic. This provides the spark needed to overhaul your daily routine and focus on what truly matters to you.

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Elan

The concept of 'Treasured Time' alone is worth the price of admission for this incredible, heartfelt book. It shifted my perspective from just surviving the workday to actually cherishing the moments that have the most meaning. While the story of their son Ari is incredibly sad, it serves as a powerful catalyst for their methods. I have already started breaking my big-picture goals down into the manageable daily chunks they recommend in chapter one. This is a complex and complete guide for anyone who wants to value their time more effectively every day. It is easily one of the most motivating books I have picked up in the last several years.

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Mind

After hearing about the 'Productivity Code' on a podcast, I finally decided to give these nine habits a try. The most impactful part for me was the chapter about Mike playing hockey signals with his son, Ari. It illustrated the 'Treasured Time' concept perfectly and made me rethink my own schedule immediately. Instead of just working harder, the authors teach you how to fuel your energy triad of mind, body, and spirit. I have started using the '3, 2, 1, go!' trick to get out of bed, and it actually works. This book revolutionized how I perceive my limited hours on this earth and I highly recommend it.

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Tawee

How do you stay productive when your world is falling apart and everything feels completely out of control? The Schultz family answers this through their 'TIME' acronym, which categorizes hours into Treasured, Investment, Mandatory, and Empty. I found the focus on eliminating 'Empty Time' to be particularly helpful for my own scrolling habits. Not gonna lie, reading about Ari’s heart condition was difficult, but it grounded the advice in a harsh reality. The authors go into significant detail regarding the implementation of their habits, which makes it feel like a guide. It is a solid resource for anyone looking to increase their output while maintaining their humanity.

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Jirapat

Ever wonder how high-level executives manage to keep their companies afloat during a massive personal crisis? This book provides a compelling answer by detailing the systems Mike and Erica used while Ari was in the hospital. I particularly appreciated the 'GIA' framework, which helps you identify the one activity that produces the biggest return. The breakdown of 'sprints' and 'relays' is practical and something I could implement in my office right away. My only minor criticism is that the 'Productivity Code' tools are somewhat difficult to access online without giving up data. Despite that, the core message about managing energy rather than just time is a very powerful one.

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Phichai

Not Today is a strange hybrid of a heart-wrenching memoir and a standard corporate productivity manual. Personally, I was expecting a deep-dive into efficiency, but the narrative often veers back into their personal tragedy. The resilience the Schultz family showed is undeniably inspiring, but the productivity tips themselves felt somewhat derivative. If you are looking for a story about finding strength in adversity, you will certainly find value here. However, for those seeking groundbreaking new systems, the advice might feel like a rehash of other famous authors. It is a decent read, but the balance between self-help and memoir felt a little bit uneven for me.

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Pong

Look, I have nothing but sympathy for what the Schultz family went through with their young son, Ari. Their story is undeniably moving and the level of resilience they displayed is truly off the charts. That said, as a productivity guide, I found the actual advice to be a bit of a rehash. If you have read any Brene Brown or David Rock, you have already encountered these concepts before. I wanted a book that focused more on extreme efficiency and less on the emotional memoir side. It is a good read, but perhaps not the best for those seeking technical time-management strategies.

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Sam

Maybe I’m being cynical, but the productivity advice here felt like a recycled version of every other business book. I checked out a book on efficiency only to end up reading repeatedly about a family losing their son. While the authors’ personal story is tragic, it felt like it was being used to bolster very basic tips. I found the frequent mentions of their sales success to be a little bit off-putting and corporate. The writing style is clear, but I was seeking something much more focused on neuroscience and technical workflows. Frankly, there are more accessible ways to learn about time management without the heavy emotional weight of this memoir.

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Maksim

The authors are clearly sales experts, and that commercial vibe permeates every single chapter of this book. Truth is, I was incredibly disappointed to find that the online tools mentioned were gated behind a data wall. I do not appreciate being treated like a sales lead when I have already paid for the product. Furthermore, most of the actual productivity advice is just a repackaged version of things you find in basic seminars. They cite better authors constantly, so my advice is to just go read those original sources instead of this. It felt like they were selling their personal tragedy to bolster a very weak self-help manual.

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