Be the Unicorn: 12 Data-Driven Habits That Separate the Best Leaders from the Rest
Discover the twelve data-driven habits that distinguish top-tier leaders. This summary explores how mastering essential soft skills like speed, adaptability, and self-awareness can make you an indispensable asset in any organization.

Table of Content
1. Introduction
2 min 05 sec
Imagine a scenario where a highly advanced robot and a seasoned professional are both competing for the same executive position. The robot is a marvel of engineering, capable of processing millions of data points and executing complex calculations in the blink of an eye. It never tires, never complains, and its logic is flawless. However, when the interview moves toward the nuances of team dynamics, conflict resolution, and the subtle art of inspiration, the machine falls silent. The human candidate, however, speaks of the time they stayed late to support a struggling colleague or how they navigated a sensitive cultural shift within their department. When the decision is made, the human gets the job.
This highlights a fundamental truth about the modern workplace: as technology takes over technical tasks, the value of human-centric soft skills skyrockets. Those who possess these rare qualities are what we call “Unicorns.” They are the exceptional individuals who seem to have an almost magical ability to lead, innovate, and connect. But here is the secret: being a unicorn isn’t about innate magic; it’s about specific, repeatable habits.
William Vanderbloemen has spent his career studying these rare individuals. Through his executive search firm, he has cross-referenced data from more than 30,000 interviews to find the common threads among the highest achievers. What he discovered is a set of twelve habits that consistently separate the best from the rest. These aren’t abstract concepts but practical skills that anyone can learn and refine.
In this summary, we are going to explore six of these pivotal habits. We’ll look at why speed is often more important than perfection, how agility helps you survive global shifts, and why deep self-awareness is the foundation of all great leadership. By the end of this journey, you will have a clear understanding of the throughline that connects all great leaders: a commitment to mastering the human element of work. Whether you are just starting your career or looking to break through to the next level of leadership, these insights will provide the tools you need to stand out in a crowded field. Let’s dive in and see what it truly takes to become a unicorn.
2. The Power of Promptness
2 min 10 sec
In a world that prizes caution, discover why moving quickly and responding with urgency is often the defining characteristic of high-performing leaders.
3. The Necessity of Career Agility
2 min 03 sec
Explore how the ability to pivot and embrace change allows leaders to thrive during times of crisis and organizational shifts.
4. The Art of Practical Anticipation
2 min 04 sec
Learn why the best leaders don’t need a crystal ball; they simply need to see one or two steps ahead of the current moment.
5. Harnessing Deep Self-Awareness
1 min 59 sec
Discover how understanding your own strengths, weaknesses, and triggers is the essential foundation for building trust and achieving long-term success.
6. The Strategic Value of Curiosity
2 min 05 sec
Uncover how a genuine interest in how things work can lead to innovation, better relationships, and a more fulfilling career.
7. Building Meaningful Connections
2 min 06 sec
Learn why the most successful leaders view networking not as a transaction, but as a long-term investment in human relationships.
8. Conclusion
1 min 39 sec
As we look back at the twelve habits identified by William Vanderbloemen—and specifically the six we’ve explored today—a clear throughline emerges. Being a “Unicorn” isn’t about possessing a secret, unteachable talent. It is about the intentional application of fundamental human skills. It’s about being the person who responds the fastest, the one who adapts the most gracefully, and the one who sees the next step before anyone else. It’s about the humility to know yourself, the curiosity to keep learning, and the heart to build real connections with others.
These habits are more than just a checklist for a better resume; they are a philosophy for professional and personal excellence. In a world that often feels cold and automated, these skills allow you to bring warmth, insight, and decisive action to your organization. They make you indispensable because they are the very things that a machine cannot replicate.
The journey to becoming a unicorn starts with a single choice. Perhaps tomorrow you will decide to answer every email within an hour. Or maybe you will finally ask for that tough feedback you’ve been avoiding. Perhaps you will spend twenty minutes researching a topic completely unrelated to your job just to spark your curiosity. Whatever the first step is, the key is to take it with urgency.
You have the blueprint. You know the data. The only thing left is to put these habits into practice. By doing so, you won’t just improve your career—you will become a magnetic force within your industry. You will be the rare, valuable leader that every organization is looking for. It is time to step out of the crowd, embrace these habits, and unleash your inner Unicorn.
About this book
What is this book about?
In an era increasingly dominated by automation and artificial intelligence, what truly sets a human leader apart? Be the Unicorn explores this question by analyzing data from over 30,000 professional interviews to identify the specific traits of the most successful individuals in the workforce. These high-performers, or “unicorns,” aren't just talented; they possess a unique set of soft skills that allow them to navigate complex challenges with ease. The book promises a roadmap for personal and professional transformation. By focusing on twelve core habits—ranging from rapid responsiveness to deep curiosity—readers can learn how to increase their value within their company and build more meaningful connections. This isn't just about career advancement; it's about developing a resilient, adaptable mindset that thrives in the face of constant change. Through practical examples and data-backed insights, you will see how these teachable habits can be integrated into your daily life to help you stand out and lead with authentic impact.
Book Information
About the Author
William Vanderbloemen
William Vanderbloemen is a recognized expert in leadership and organizational dynamics. With a professional background that began in ministry, he served as a senior pastor before moving into the corporate sector. He is the founder of the Vanderbloemen Search Group, an executive search firm. In addition to Be the Unicorn, his published works include Search, Next, and Culture Wins.
Ratings & Reviews
Ratings at a glance
What people think
Listeners find the book an exceptional listen that offers valuable insights and leaves them feeling inspired. Furthermore, the writing style is highly regarded, and listeners value its hands-on methodology, with one listener pointing out the inclusion of wide-ranging examples from different backgrounds. The work also earns praise for its take on leadership, with one listener mentioning it outlines 12 great characteristics for special candidates/leaders. Conversely, the quality of the information gets varied reactions, as several listeners mention that the book lacks data to back up its assertions.
Top reviews
Wow. I finally understand why some people just seem to 'get it' in the workplace while others struggle. Vanderbloemen’s breakdown of the twelve essential soft skills is exactly the kind of blueprint I’ve been looking for to level up my career. While the book is an easy read—I polished it off during a single afternoon—it’s packed with broad examples from many walks of life that make the concepts feel attainable. I particularly resonated with the section on being 'anticipatory.' It’s a trait we often ignore in standard HR manuals but one that makes a massive difference in high-stakes environments. Truth is, most business books are dry and repetitive, but this one left me feeling genuinely motivated to audit my own habits. It’s a fantastic read for anyone who wants to stop being a face in the crowd and start being the person everyone wants to hire. I’m definitely a unicorn in the making!
Show moreFinally got around to finishing this, and I feel like I've just been handed a secret blueprint for my career. I loved the way it was set up! The use of broad examples from many walks of life made the traits feel universal. Before reading this, I never realized that my habit of over-preparing was actually an 'anticipatory' unicorn trait. It gave me a lot of confidence to see that the things I already do well are valued by top recruiters. The author’s stories are engaging, and the book flows so well that you can finish it in just a few sittings. It's incredibly helpful to see the 12 traits laid out so clearly because it allows you to identify exactly where you need to improve. I’m already planning to reread the chapter on 'nurturing curiosity' next week. This is a must-read for anyone serious about leadership.
Show moreAfter hearing about Vanderbloemen's background in executive search, I was curious to see his 'data-driven' approach to leadership. The twelve traits he outlines, like likability and persistence, are certainly the hallmarks of top-tier talent. To be fair, the book does lean heavily on personal anecdotes, including several stories about meeting Bill Clinton that felt a bit like name-dropping after the third mention. However, the core message is solid. I found the practical strategies for cultivating these habits much more useful than the typical abstract advice you find in this genre. My only real gripe is the suggestion that being 'responsive' means answering texts at 11 PM. As a VP, I value speed, but I also value boundaries and employee burnout prevention. Aside from that specific take, it’s a well-structured guide that provides helpful insights into what search firms are actually looking for in 2024.
Show moreEver wonder what makes a 'unicorn' candidate stand out in a pile of resumes? This book answers that question by focusing on the soft skills that an MBA simply can’t teach you. I appreciated the emphasis on simple kindness and agility. It reminded me a lot of Dale Carnegie’s work, updated for a digital-first world. The chapter on responsiveness was particularly convicting, even if I disagree with the author’s 'test' of sending late-night texts to candidates. That felt a bit extreme and neglected common 'do not disturb' settings. Regardless, the writing style is very accessible and the 12 traits are a great checklist for anyone in a leadership role. It’s refreshing to see a business book that isn't just written for one specific demographic. It felt inclusive and applicable to anyone willing to put in the work to improve their professional presence.
Show moreAs someone who has spent years in middle management, I found the 12 traits to be a solid refresher on what actually matters in the corporate world. We often get so bogged down in technical KPIs that we forget about likability and anticipation. Vanderbloemen's writing style is engaging and the book is well-structured, making it easy to jump to the chapters that address your specific weaknesses. I appreciated the 'actionable' tips at the end of the chapters, even if some felt a bit simplistic. It’s a great gift for a recent grad or someone starting their first management role. It provides a clear set of characteristics that help you understand why certain people climb the ladder faster than others. It’s not a revolutionary text, but it’s a practical and motivating guide that stays focused on professional growth.
Show moreDirect opinion: Vanderbloemen has some decent insights, but the execution feels a bit like a promotional tool for his firm. To be fair, the 12 traits he selected are spot on for anyone trying to navigate the modern job market. I liked that the book was accessible to both men and women, which isn't always the case with business books written by 'pastors-turned-execs.' The tone is generally positive and leaves you feeling like you can actually achieve these changes. I did find the constant references to his high-level connections a little distracting, but I suppose that’s the nature of a book written by a top recruiter. If you can get past the lack of formal citations and the occasional name-drop, there is real value here for anyone wanting to improve their soft skills and stand out in a crowded field.
Show morePicked this up because the title caught my eye, and to be fair, it’s a quick, easy read for a short flight. The twelve traits identified—like curiosity and connection—are definitely important, but I didn't find the advice on *how* to master them particularly deep. It felt a bit like a long click-bait article that was expanded into a full-length book just to promote the author's executive search business. There are some good points made, especially regarding how to adapt to change, but it’s pretty standard fare for the leadership genre. If you’ve read John Maxwell (who wrote the foreword) or Simon Sinek, you’ve heard a lot of this before. It isn't a bad book by any means, and it leaves you feeling motivated, but don't expect it to be a mindset-altering experience. It’s a solid 3-star 'light' business read.
Show moreThe chapter on responsiveness really made me pause, though not necessarily for the right reasons. Vanderbloemen suggests that 'unicorns' are those who respond instantly, even to late-night messages. In my experience, a leader who can’t respect a 11 PM boundary is a red flag, not a unicorn. This book has a bit of a 'sneaky' religious undertone that might turn off some secular readers, though it’s not overt. I think the biggest flaw is that the author treats these 12 traits as universal wins, failing to mention that what works for an executive assistant might be detrimental for a creative director. For instance, being highly 'adaptable' is great, but sometimes you need a leader who stays the course despite the noise. It’s a decent collection of observations from a guy who has seen a lot of resumes, but I would have liked more circumspection and less name-dropping.
Show moreThis book is essentially a series of anecdotal sermons disguised as a business manual. While the title proudly proclaims the content is 'Data-Driven,' I spent the entire time searching for a single citation or bibliography to back up the claims. It’s frustrating. Vanderbloemen took the time to write an unnecessarily detailed index but couldn’t be bothered to show his work. Frankly, it feels like the Fox News of self-help books—lots of confident assertions and catchy phrases, but very little substance. The stories are mediocre and feel like they could have been manufactured to fit the narrative of each chapter. I was hoping for a rigorous look at modern leadership, but instead, I got a 'lukewarm' collection of thoughts that lacked originality. If you want real career science, look elsewhere. This felt more like a promotional brochure for his recruiting firm than a groundbreaking leadership tool.
Show moreNot what I expected from something claiming to be based on extensive survey data. I felt like I was reading a collection of LinkedIn posts stitched together with zero scientific rigor. Where are the case studies? Where are the actual statistics? The author repeatedly mentions his data but never actually shows the methodology. It’s all just 'I met this famous person' and 'I think this trait is good.' I was assigned this for a book club and I honestly struggled to find a single original thought that hadn't been covered better by authors like Cal Newport or Carla Harris. It’s light on actual advice and heavy on fluff. Calling this 'data-driven' is a massive stretch. I ended up skimming the last half because the tone felt so repetitive. Save your money and just read a summary online; you won't miss anything vital.
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