21 min 13 sec

Power Up: How Smart Women Win in the New Economy

By Magdalena Yesil

A strategic guide for women in tech, offering actionable advice on leadership, navigating workplace bias, and leveraging the flexibility of the new economy to achieve lasting professional success.

Table of Content

Imagine, if you will, the American workplace of just a few decades ago. It’s a startling thought today, but for a long time, the concept of maternity leave didn’t even exist. In that era, the standard expectation was that a woman would simply resign from her position once she became pregnant. If she wanted to return to the workforce later, she was essentially at the mercy of her employer’s whims, hoping they might choose to hire her back into her old life. While we have certainly come a long way since those rigid days, many of the underlying structures of the corporate world still carry the DNA of that bygone era.

However, there is a corner of the market that is actively rewriting these rules: the New Economy. Driven by the explosive growth of innovative technology companies—the names we all know, like Facebook and Airbnb—this new frontier is founded on breaking conventions. Because these companies aren’t bound by a century of tradition, they offer a unique fertile ground for women to thrive, provided they know how to navigate the landscape. This is where the concept of powering UP comes into play. It isn’t just a catchy phrase; it’s a tactical movement designed to empower women to recognize their inherent power and dismantle the barriers that have historically stood in their way.

In the following sections, we are going to explore a roadmap for success in this new landscape. We will look at how you can use your time at a large corporation as a springboard for your own entrepreneurial dreams, and how to silence the persistent voice of mommy guilt that so often holds talented women back. We’ll also examine why taking a significant break from the workforce isn’t a career death sentence, but can sometimes be the very thing that leads to your greatest breakthrough. By the end of this journey, you’ll have a clearer understanding of how to stand your ground, make your voice heard, and turn the challenges of the tech industry into your greatest advantages.

Mistakes are not failures but data points. Learn how the author’s early blunder with a fruit-named startup paved the way for a more calculated and resilient career path.

Why jump into the deep end of a startup immediately? Discover how working within established corporations can provide the resources and safety net needed to master the art of intrapreneurship.

Performance doesn’t always speak for itself. Learn the specific techniques for documenting your contributions and using concrete metrics to ensure your compensation matches your actual impact.

Navigating workplace bias requires more than just hard work. Explore the concept of gravitas and how a dignified, serious presence can help you set boundaries and handle sexist situations.

Success is a team sport. Understand why a balanced professional network involving both female mentors and male allies is essential for overcoming isolation and opening senior-level doors.

Does a career come at the cost of family? Learn how to dismantle the phenomenon of mommy guilt by reframing your professional success as a source of empowerment and inspiration.

Sometimes, the best career move is a step back. Explore why quitting or even being fired can be the catalyst for a much-needed recharge and eventual professional rebirth.

Diversity is more than a metric—it’s a revenue driver. Learn how organizations can move beyond quotas to build truly inclusive environments that benefit the entire bottom line.

As we look back at the landscape of the New Economy, it’s clear that while the challenges for women are real, the opportunities are even greater. Powering UP is more than a strategy for career advancement; it is a fundamental shift in how you perceive your value and your place in the world. It’s about taking the lessons from early mistakes—like turning down a fruit-named startup—and using them to build a more informed, resilient future. It’s about recognizing that you don’t have to choose between a career and a family, but that both can feed into a life of purpose and pride.

The throughline of all these strategies is intentionality. Whether you are documenting your wins through hard metrics, cultivating a presence of gravitas to command respect, or strategically utilizing a corporate environment to fund your entrepreneurial dreams, you are moving from a passive participant to an active designer of your life. The glass ceilings of the past were built on rigid, traditional rules, but the New Economy thrives on flexibility and innovation.

As you move forward, remember that your voice matters, your presence has weight, and your contributions deserve to be recognized and rewarded. Don’t wait for permission to lead; create the space you need. By staying confident during adversity and building a network of allies and mentors, you aren’t just achieving personal success—you are helping to redefine the very nature of work for the generations of women who will follow in your footsteps. The power is already there; it’s simply time to turn it up.

About this book

What is this book about?

Power Up is a blueprint for women navigating the high-stakes world of Silicon Valley and the modern digital economy. Written by one of the founding investors of Salesforce, the book addresses the systemic challenges and subtle biases that women often encounter in male-dominated industries. It moves beyond theory to provide a tactical manual for professional growth, emphasizing the importance of resilience, visibility, and strategic networking. Throughout the book, readers are encouraged to adopt a mindset of empowerment, or powering UP. This involves claiming credit for one's work through measurable metrics, cultivating a presence of gravitas to handle difficult situations, and understanding the nuances of intrapreneurship. By blending personal anecdotes from a pioneer in the tech industry with practical career strategies, the text promises to show women how to break through traditional barriers. It also provides a refreshing perspective on life transitions, such as motherhood or career breaks, reframing them as opportunities for growth rather than setbacks to be feared.

Book Information

Rating:

Genra:

Career & Success, Entrepreneurship & Startups, Management & Leadership

Topics:

Career Planning, Leadership, Networking, Professional Skills, Sales

Publisher:

Hachette

Language:

English

Publishing date:

October 31, 2017

Lenght:

21 min 13 sec

About the Author

Magdalena Yesil

Magdalena Yesil is an established force in Silicon Valley, with a diverse professional history that includes cofounding Broadway Angels, a group of female angel investors, and the tech companies UUnet, CyberCash and MarketPay. Currently, she’s a founding investor and board member of cloud-based computing giant called Salesforce. She was recently named Red Herring magazine’s Entrepreneur of the Year.

Ratings & Reviews

Ratings at a glance

4

Overall score based on 25 ratings.

What people think

Listeners consider this a charming and essential read for career-oriented women, as it delivers usable guidance that surpasses simple inspiration. The narrative is an interesting autobiography that uses individual stories to offer unique insights. Listeners value the book's motivational quality, with one listener pointing out the concentration on leveraging strengths and its realistic tactics for professional hurdles. It functions as a superb introduction to achieving entrepreneurial results from a female viewpoint.

Top reviews

Noah

The chapter on assessing company culture during interviews alone makes this worth the price of admission. Magdalena Yesil doesn't just offer vague platitudes about 'leaning in'; she provides a tactical roadmap for identifying the real decision-makers and power dynamics within a tech organization. I particularly resonated with the 'be like water' metaphor for navigating obstacles, as it suggests a fluidity and resilience that feels more sustainable than constant confrontation. While some of the Silicon Valley stories might feel familiar if you've read 'Alpha Girls,' the pragmatic advice for working mothers is remarkably grounded. She argues that having children should actually make you more ambitious and efficient, which is a refreshing pivot from the usual sacrifice narrative. It’s a treasure trove of wisdom that feels both autobiographical and actionable.

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Somsri

As a woman navigating the complexities of a male-dominated field, I found Yesil’s perspective to be a breath of fresh air. She doesn't just talk about the struggle; she focuses on strengths and the pragmatic ways to ensure your voice is heard when no one is giving you a seat at the table. Her story about her kids telling her she's 'ruining their lives' was a hilarious and necessary reminder to not take emotional outbursts as career advice. This is an engaging autobiographical narrative that offers real-world scenarios for everything from harassment to balancing a big career with motherhood. Personally, I found the advice on interviewing for 'fit' and 'influence' to be the most valuable part of the entire book. It’s a must-read for professional women who want more than just inspiration.

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Marasri

This book is essentially a masterclass in professional resilience from one of the most successful women in tech. Magdalena Yesil provides a delightful mix of personal anecdotes and actionable advice that feels much more grounded than your typical C-suite memoir. I especially appreciated the specific questions she suggests asking during interviews to uncover the hidden politics of a company. It’s a treasure trove for anyone who wants to understand how decision-making actually happens in high-growth environments. Her focus on individuality and staying confident during adversity is exactly what the industry needs right now. Unlike other leaders, she isn't afraid to share her mistakes, making the whole narrative feel much more authentic. I’ve already recommended this to several women in my network.

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Kamol

Magdalena Yesil’s journey as a pioneer in the tech world is nothing short of inspiring, and she manages to weave her personal history into a compelling argument for female empowerment. Rather than viewing the glass ceilings of the New Economy as immovable barriers, she treats them as puzzles to be solved with confidence and individuality. To be fair, some of the advice isn't earth-shattering, but the way she frames 'power' as something you already possess to protect yourself is deeply impactful. I loved her take on ignoring the guilt that often comes from parenting while pursuing a high-stakes career. It’s a fast read that emphasizes why gender equality actually benefits the entire work culture, not just the women within it. It’s less about changing the world and more about changing how you navigate your own space.

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Chamlong

Finally got around to reading this, and I found it significantly more relevant and practical than 'Lean In.' Yesil captures the essence of the New Economy perfectly, explaining how the lack of traditional rules creates a unique opening for women to define their own success. I was particularly struck by her refusal to engage in regret, treating it as a total waste of energy that could be better spent on the next move. The book does a great job of balancing the horrific reality of sexism in the industry with a proactive, hopeful path forward. I do wish there were more diverse perspectives outside of the high-level C-suite experience, but her authenticity is hard to deny. It’s a great resource for anyone trying to find a work culture that actually lets them be themselves.

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Book

Picked this up after a colleague recommended it for its pragmatic approach to the tech industry. I’ve read a lot of these types of books, and what sets this one apart is Yesil’s refusal to sugarcoat the challenges of the New Economy. She provides an authentic look at the grit required to succeed while maintaining a positive, forward-looking attitude. I love her advice on not doing regret—it’s such a simple but transformative shift in mindset for high achievers. The sections on how to assess a company’s formal system for promotions were incredibly insightful and something I wish I’d known earlier in my career. Even if you aren't in Silicon Valley, the wisdom here applies to any professional setting where you have to carve out your own space.

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Apichat

Look, we’ve all heard the horror stories about Silicon Valley, but Yesil offers a much-needed dose of hope and pragmatism. The book is part memoir and part business guide, and it strikes a great balance between the two. Her perspective on motherhood—specifically that it should drive efficiency and ambition—is a powerful counter-narrative to the idea that women have to 'choose' between home and work. Gotta say, her advice on hearing feedback without losing your confidence was a game-changer for me. While the book could have delved deeper into the structural issues of the industry, its focus on personal agency is very empowering. It’s a fast, engaging read that leaves you feeling like you have the tools to navigate even the toughest workplace cultures.

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Sing

Truth is, I felt a bit of a 'been there, read that' vibe throughout several sections of this book. If you have already read 'Alpha Girls,' you’ll recognize many of these anecdotes almost word-for-word, which was a bit disappointing for a new purchase. The main theme—that you have more power to protect yourself than you think—is empowering on paper, but I worry it oversimplifies how difficult these situations are in practice. That said, Yesil’s professional tips on navigating office politics are solid and much more realistic than what you find in similar business memoirs. She writes with a positive, big-picture focus that is undoubtedly motivating for anyone just starting their career in tech. It's a decent primer, but it lacks the revolutionary depth I was hoping for.

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Ern

Ever wonder why so many business books for women feel like they are repeating the same five talking points? While 'Power Up' is certainly enjoyable and features a very successful author, it doesn’t quite break new ground in terms of systemic solutions. Magdalena Yesil is clearly a powerhouse, and her 'be like water' philosophy is a great metaphor to internalize, but the focus is very much on the individual's responsibility to adapt. It’s a helpful guide for navigating the world as it is, rather than how it should be. The writing style is casual and easy to digest, making it a quick read for a weekend. If you’re looking for a companion to 'Brotopia' that offers a more optimistic, personal view, this fits the bill nicely. Just don't expect a radical manifesto.

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Joe

Not what I expected based on the glowing summaries I’ve seen online. While I respect Yesil’s incredible career as a trailblazer in tech, the book felt more like a memoir of her successes than a practical guide I could apply to my own life. Frankly, the idea that we have the power to protect ourselves sounds good, but it ignores the systemic power imbalances that make 'powering up' nearly impossible for many. I found the tone a bit too 'pull yourself up by your bootstraps' for my liking, especially given the current conversations around workplace culture. It's great to hear about her wins, but I didn't walk away with many new tools for my own professional toolkit. It might work as a motivational read for some, but I needed more substance.

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