15 min 02 sec

Do More Faster: Techstars Lessons to Accelerate Your Startup

By David Cohen, Brad Feld

Do More Faster offers a practical roadmap for entrepreneurs, drawing on the experience of Techstars mentors to help startups refine their vision, build elite teams, and navigate the complexities of fundraising and growth.

Table of Content

You have a vision that keeps you up at night. You have an idea that you believe could change your industry, or perhaps the entire world. But having a great idea is just the starting line of a marathon that is run at a sprinter’s pace. In the high-pressure world of tech startups, the difference between a company that changes everything and one that fades into obscurity often comes down to how effectively the founders can execute their vision under pressure.

This is where the philosophy of ‘doing more faster’ comes into play. It isn’t about cutting corners or working until you collapse; it’s about focus, mentorship, and learning the hard lessons of business at an accelerated rate. In this summary, we are going to explore the core pillars that support every successful startup journey. We will dive into why passion is more valuable than any static business plan, how to build a team that doesn’t just work for you but pushes you to be better, and why the most successful products are often the ones that do one thing perfectly rather than ten things poorly.

We will also look at the pragmatic side of the entrepreneurial life. You will learn how to approach investors not as a beggar, but as a partner, and how to handle the legal and personal stresses that come with building something from nothing. Whether you are currently in the trenches of a new venture or just beginning to sketch your ideas on a napkin, these lessons provide the throughline you need to turn a spark of interest into a sustainable, thriving vocation.

Discover why your brilliant business concept might be less important than your emotional drive, and how seeking constant feedback can sharpen your vision.

Learn why the ‘solo founder’ is a myth and how hiring people who are smarter than you can drastically reduce your risk of failure.

Uncover the hidden advantages of being small and why ‘doing less’ can actually lead to a much better product.

Explore the nuances of attracting investment and why the right market data is just as important as your pitch deck.

Understand the critical legal structures that protect your business and how ‘vesting’ ensures long-term commitment from your team.

Discover why working twenty-four hours a day is counterproductive and how to use ‘disconnecting’ as a tool for creativity.

The journey of an entrepreneur is rarely a straight line. It is a path marked by rapid shifts, intense pressures, and the constant need to adapt. As we’ve explored, the foundation of this journey isn’t just a clever idea—it is the unwavering passion that keeps you moving when the initial excitement fades. By surrounding yourself with a team that challenges you and focusing on a product that solves a real problem with elegant simplicity, you set the stage for genuine acceleration.

We’ve also seen that the ‘doing more faster’ mindset requires a solid structural base. Understanding your legal obligations, protecting your company’s equity through vesting, and knowing your market inside and out are not just administrative tasks; they are the guardrails that allow you to move at high speeds safely. And perhaps most importantly, we have learned that your own sustainability is the company’s greatest asset. A balanced life isn’t a distraction from your work; it is the fuel that makes your work possible.

As you move forward, keep one actionable piece of advice in mind: be ruthless with your time when it comes to unproductive partnerships. Many startups lose momentum by waiting on larger, slower organizations to make a move. If a partnership isn’t providing clear value and is only slowing you down, have the courage to walk away. Your agility is your advantage—don’t trade it for the hollow promise of a big-name affiliation. Stay focused, stay passionate, and keep moving. The world is waiting for what you have to build.

About this book

What is this book about?

Do More Faster is a comprehensive guide designed to help early-stage entrepreneurs navigate the high-stakes world of startups. Built on the foundational lessons learned through the Techstars accelerator program, the book moves beyond theory to provide actionable strategies for survival and success. It addresses the fundamental hurdles that every founder faces, from the initial spark of an idea to the complex realities of building a sustainable company. The core promise of the book is speed—hence the title. However, it isn't just about moving quickly; it is about moving efficiently. Authors David Cohen and Brad Feld illustrate how passion, rather than just a clever concept, serves as the engine for growth. They explore how to assemble a team that challenges the status quo, why simplicity in product design beats feature-heavy complexity, and how to approach the daunting task of fundraising with confidence. By the end, listeners will understand not only how to accelerate their business but also how to maintain their personal well-being and legal integrity along the way.

Book Information

Rating:

Genra:

Career & Success, Entrepreneurship & Startups, Management & Leadership

Topics:

Entrepreneurship, Execution, Idea Validation, Startups, Venture Capital

Publisher:

Wiley

Language:

English

Publishing date:

July 11, 2019

Lenght:

15 min 02 sec

About the Author

David Cohen

David Cohen is the founder of Techstars and has successfully started several other companies. Now he invests primarily in internet start-ups. Brad Feld works for the venture capital company Foundry Group and has been active as an investor and entrepreneur for over twenty-five years.

Ratings & Reviews

Ratings at a glance

4.1

Overall score based on 61 ratings.

What people think

Listeners find this tech startup guide to be essential reading for founders, overflowing with practical wisdom and guidance from actual business owners. This well-crafted work includes excellent anecdotes, with one listener pointing out it is easy to consume in brief intervals. Listeners value its directness and utility, including one listener who noted it saved them time and money.

Top reviews

Boss

Picked this up during a weekend hackathon and I couldn’t put it down. Most business books feel like a chore to get through, but the structure here—short, punchy segments written by people who have actually built things—is a breath of fresh air. You get these raw, hard-won lessons from the TechStars trenches that you just don't find in a standard textbook. Sure, some chapters resonate more than others, and the tone shifts constantly because of the multiple authors. However, the value of hearing 'here is how we messed up' is worth the price of admission alone. It’s like having a hundred mentors whispering in your ear at once. It's essentially a masterclass in execution.

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Prim

Finally got around to reading this after hearing Feld speak at a conference, and it lived up to the hype. The book is packed with terrific stories that illustrate the highs and lows of the startup grind. I love that it doesn't sugarcoat the mistakes; instead, it highlights them as necessary stepping stones. Not gonna lie, some of the advice felt repetitive by the halfway point, but that's almost the point. You need to hear these principles from multiple perspectives for them to really stick. For a first-time founder, this book is a gold mine of information that could easily save you thousands in avoidable errors. It is a must-read for the modern entrepreneur.

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Surasit

Wow, this actually saved me a significant amount of money on legal fees just by pointing me in the right direction regarding early-stage incorporation. The clarity with which Cohen and Feld present these startup lessons is impressive. It’s not just a book; it’s a collection of distilled wisdom from people who have actually seen what works in the real world. I finished it in two sittings because the stories were so engaging. Even the parts that seemed like common sense were worth reading just to see how they apply in high-pressure situations. If you are serious about building a scalable business, stop talking about your idea and just read this book already.

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Ray

The chapter on why your idea is worthless compared to your execution should be mandatory reading for every college kid with a 'billion-dollar' app. Personally, I found the diversity of voices in this book to be its greatest strength, not its weakness. You get to see how different mentors approach the same problems, which teaches you that there isn't just one 'right' way to succeed. The stories about where founders went 'really wrong' were incredibly refreshing and helped alleviate some of my own fears about making mistakes. It’s inspiring, practical, and incredibly easy to digest in short bursts. This is definitely one of those books I will be gifting to my co-founders this year.

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Hugo

As someone who has spent years in the software industry, I usually roll my eyes at 'inspirational' business books that offer nothing but fluff. This one is different. To be fair, it does feel a bit like an extended advertisement for the TechStars program at times, but the actual content is surprisingly practical. I particularly appreciated the sections on managing investor relations and the realism regarding work-life balance in a startup. The machine gun approach to storytelling keeps things moving fast, even if the lack of a single cohesive voice makes the organization feel a bit loose. It’s a solid resource that I’ll likely keep on my shelf for quick reference when things get tough.

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Varinee

Ever wonder why some startups hit it big while others fizzle out in months? This book doesn't give you a magic formula, but it provides a roadmap grounded in the messy reality of the entrepreneurial world. The authors emphasize that ideas are cheap while execution is everything, which is a lesson many young founders need to hear repeatedly. I found the advice on incorporating in Delaware and handling NDAs particularly useful for clearing up common misconceptions. It isn't a deep dive into any one topic, but as a broad overview of the startup journey, it succeeds. It saved me time by highlighting common pitfalls before I fell into them myself.

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Chon

This book provides a much-needed reality check for anyone thinking about entering the incubator circuit. I loved the section on why NDAs are generally a waste of time for early-stage startups; it’s a perspective that many novices struggle to accept. The writing is clear and the anecdotes from real founders make the concepts feel tangible rather than abstract. My only real gripe is that the organization feels a bit random, making it hard to find specific topics again later. That said, the sheer volume of hard-won lessons makes it worth the read. It definitely helped clarify my own company plans. It’s a great companion piece to Feld's other work, like Venture Deals.

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Connor

Look, the advice here is solid, but you have to wade through a lot of repetition to find the gold. The book is structured as a series of very short essays from various mentors, which makes it great for vacation reading or commuting since you can finish a 'chapter' in three minutes. However, this format leads to some serious gaps in depth. Many contributors end up saying the exact same thing about 'moving fast' without explaining the 'how' in much detail. It’s a nice collection of reminders for someone already in the trenches, but don't expect a step-by-step instruction manual. It’s more about mindset and culture than it is about granular technical execution or complex financial strategy.

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Prasarn

Frankly, it feels a lot like a 300-page advertisement for the TechStars program. While I appreciate the 'real stories' approach, I wish there was more critical editing to remove the redundant sections. Every contributor seems to have the same voice, which suggests a heavy hand in the editing booth that prioritized the TechStars brand over unique insights. To be fair, there are a handful of chapters that offer genuinely fresh advice on networking and mentorship that I haven't seen elsewhere. It’s a decent introductory text for someone who knows absolutely nothing about the VC-backed startup world, but experienced founders might find it a bit too basic and self-promotional for their taste.

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Jonathan

The truth is, I expected a cohesive manual on efficiency, but what I got was a disorganized collection of blog posts. While I respect Brad Feld, this feels like a lazy way to assemble a book. Because it’s written by a hundred different people, the style is a total hodgepodge and the quality varies wildly from page to page. One person gives you great advice on Delaware incorporation, and the next just repeats a tired cliché about 'hustle.' It also feels like a massive commercial for TechStars, which gets exhausting after a while. If you want deep, analytical frameworks, you won't find them here. It’s just too shallow for anyone past the absolute beginner stage.

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