Positioning Library
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business
De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage
Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide
Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Focus: The Future of Your Company Depends on It
Free Prize Inside: The Next Big Marketing Idea
Get Different: Marketing That Can't Be Ignored!
Hello, My Name is Awesome: How to Create Brand Names That Stick
How Brands Grow: What Marketers Don’t Know
Loved: How to Rethink Marketing for Tech Products
Marketing 3.0: From Products to Customers to the Human Spirit
Meaningful: The Story of Ideas That Fly
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Ogilvy on Advertising: Discover the Coveted Secrets of Advertising Genius David Ogilvy
Oversubscribed: How to Get People Lining Up to Do Business with You
POP!: Create the Perfect Pitch, Title and Tagline for Anything
Purple Cow: Transform Your Business by Being Remarkable
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Rethinking Prestige Branding: Secrets of the Ueber-Brands
Selling the Invisible: A Field Guide to Modern Marketing
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
The 22 Immutable Laws of Branding: Bite-sized branding tips from a dynamic marketing duo
The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk!
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
The Win Without Pitching Manifesto: Master the Art of Selling Ideas Effortlessly
This Is Marketing: You Can't Be Seen Until You Learn to See