Beth Comstock
Business executive and author
Beth Comstock is an American business executive and a former vice chair of General Electric (GE). She has written Imagine It Forward.
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American Born 1960 in Morgantown, United States
About Beth Comstock
Beth Comstock was born in 1960 and spent nearly three decades at GE. She worked in marketing and communications there, served as its Chief Marketing Officer, and rose to vice chair. She created GE Ventures, oversaw GE Lighting, and ran GE Business Innovations, a unit built around new business and service models. Earlier in her career, she held marketing and communications roles at GE, NBC, CBS and Turner Broadcasting/CNN. She was also President of Integrated Media at NBC Universal, where she oversaw advertising revenue and digital efforts, including the early development of hulu.com. She studied biology at the College of William and Mary. She has served as a director at Nike and a trustee of The National Geographic Society, and she has written Imagine It Forward.