Bob Moesta
Innovator and Jobs to Be Done co-creator
Bob Moesta is an innovator and entrepreneur who co-created the Jobs to Be Done Theory, a way of studying why people make the choices they do.
1 summary 18 min of listening
About Bob Moesta
Bob Moesta is an engineer by training and an experienced product developer. He co-created the Jobs to Be Done Theory, which looks into consumers' motivations and how they decide. He is co-founder and president of the ReWired Group, which helps leaders and companies innovate. He has taken part in the launch of over 3,500 new products, services and businesses, across industries such as education, health care, defense, software and construction. He has also been a guest lecturer at Harvard Business School, MIT Sloan and Kellogg School of Management. Besides Job Moves, Moesta co-wrote Choosing College with Michael Horn. He lives outside Detroit with his wife, Julie, and their four children.