Daniel Lemin
Marketing author and startup co-founder
Daniel Lemin is a marketing author and startup co-founder who writes about reputation management and digital marketing. He co-wrote Talk Triggers with Jay Baer.
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About Daniel Lemin
Daniel Lemin is a startup co-founder and author whose subjects include managing reputation, digital marketing and customer service on social media. He was an early member of Google's global communications team, where he led product launches in North America, EMEA (Europe, the Middle East and Africa) and Asia Pacific. He also edited the Google Zeitgeist weekly research report. He co-founded Selectivor, a food intelligence startup built around personalized eating, and has been its chief marketing officer. He has also been part of the consulting group at Convince & Convert, a strategy firm for digital marketing and customer experience that is led by Jay Baer. He writes for the content-marketing blog on that firm's website. Lemin released his first book, Manipurated, in 2015. He later co-wrote Talk Triggers with Jay Baer. The book looks at word-of-mouth marketing and offers a framework for creating it inside a company. He has commented on TV and in major publications, and he speaks and leads workshops.