Douglas van Praet
Brand strategist and consultancy founder
Douglas van Praet is a brand strategist who founded a consultancy rooted in behavioral science. He is the author of Unconscious Branding.
1 summary 21 min of listening
About Douglas van Praet
Douglas van Praet founded Unconscious Branding, a consultancy that brings behavioral science to brand strategy. He also wrote a book of the same name. Earlier in his career he was an executive vice president at Deutsch LA, where he oversaw the Volkswagen account. He created Volkswagen's "The Force" Super Bowl commercial, which features a miniature Darth Vader and became the most-shared ad in the game's history.