Geoff Tuff
Strategy consultant and business author
Geoff Tuff is a Deloitte principal and consultant on strategy, growth and innovation. He co-wrote Provoke with Steve Goldbach.
1 summary 18 min of listening
About Geoff Tuff
Geoff Tuff has spent more than 30 years consulting to large companies on strategy, growth, innovation and changing business models. He is a principal at Deloitte, where he has held roles across its sustainability, innovation and strategy practices. Before that, he headed the innovation firm Doblin and served as a senior partner at Monitor Group, including a seat on its global Board of Directors. With co-author Steve Goldbach, he has written Detonate (2018) and Provoke (2021), and the pair have also written Hone: How Purposeful Leaders Defy Drift. Both Detonate and Provoke received Thinkers50 award nominations. Together they also host The Provocateurs, a monthly leadership podcast based on Provoke. His articles have appeared in Harvard Business Review and MIT Sloan Management Review. Tuff grew up in Canada and the UK, then moved to the United States for university. He holds a B.A. in English literature and creative writing from Dartmouth College and an MBA from Harvard Business School.