Greg Hoffman
Brand leader and former Nike CMO
Greg Hoffman is a brand leader and former Nike Chief Marketing Officer who founded the advisory firm Modern Arena. He wrote Emotion by Design about his career at Nike.
1 summary 16 min of listening
About Greg Hoffman
Greg Hoffman spent decades at Nike in marketing, design and innovation roles, including time as Chief Marketing Officer. His most recent position there was Vice President of Global Brand Innovation. In 2015, he appeared on Fast Company's list of the most creative people in business. He now runs Modern Arena, which advises large brands, startups and nonprofits. He also works as the branding instructor at the Lundquist College of Business, part of the University of Oregon. Emotion by Design draws on his life at Nike to share lessons in creative leadership.