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James Lawrence

Endurance athlete and motivational speaker

James Lawrence, known as the Iron Cowboy, is an endurance athlete and motivational speaker. He has completed triathlon challenges of extraordinary length.

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Books by James Lawrence

About James Lawrence

James Lawrence goes by the name Iron Cowboy and works as an endurance athlete and motivational speaker. He holds two Guinness World Records, and Sports Illustrated placed him among the top 50 fittest athletes. In 2015 he completed the 50-50-50 challenge: 50 Ironman-distance triathlons in 50 consecutive days, one in each US state. In 2021 he went further, finishing 100 consecutive full-distance triathlons in an effort known as the Conquer 100. His book in our catalog is Iron Cowboy.

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