Jay Conrad Levinson
American business writer
Jay Conrad Levinson was an American business writer and advertising executive, best known for the 1984 book Guerrilla Marketing.
1 summary 21 min of listening
American Born 1933 in Detroit, United States Died 2013
About Jay Conrad Levinson
Jay Conrad Levinson (1933 to 2013) was born in Detroit, raised in Chicago and graduated from the University of Colorado. He studied psychology, which took him into advertising, including a role as creative director at Leo Burnett in London. After returning to the US, he joined J. Walter Thompson as a Senior Vice President. He also developed guerrilla marketing as a subject and spent a decade teaching it at UC Berkeley Extension. He is credited with coining the term guerrilla marketing, which is the subject of his 1984 book Guerrilla Marketing. He worked on campaigns for Mercedes, Visa and Rolling Stone, and was responsible for developing the Marlboro Man.