Linda Kaplan Thaler
Advertising executive and author
Linda Kaplan Thaler is an American advertising executive and author, known for creating the Aflac duck campaign. She has also co-written business books with Robin Koval.
1 summary 14 min of listening
American Born 1951 in New York City, United States
About Linda Kaplan Thaler
She was born in the Bronx, New York, and founded the advertising agency The Kaplan Thaler Group in 1997. Her campaigns include the Aflac duck and ads for Clairol's Herbal Essences. She has also written and composed jingles, among them the Toys "R" Us song "I Don't Wanna Grow Up" and "Kodak Moments". She has won 13 Clio Awards, two of them for original music and lyrics. With coauthor Robin Koval, she has written Bang! Getting Your Message Heard in a Noisy World, The Power of Nice and The Power of Small. The Power of Nice reached the New York Times and Wall Street Journal bestseller lists. She also speaks to businesses and colleges as a motivational speaker.