Michele Wucker
Strategist and author
Michele Wucker is an American strategist and author who coined the term "gray rhino" for obvious risks that people tend to ignore. She wrote You Are What You Risk.
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Born 1969 in Kansas City, Missouri, United States
About Michele Wucker
Michele Wucker is an American political strategist and author who focuses on the world economy and on anticipating crises. She coined the term "gray rhino" for obvious, probable and high-impact risks that people are likely to neglect, even though they have the power to deal with them. She founded Gray Rhino & Company, an advisory firm based in Chicago, and has worked as a financial journalist and held leadership roles at the World Policy Institute, the Chicago Council on Global Affairs and International Financing Review. Her books include Why the Cocks Fight, Lockout and The Gray Rhino, published in 2016. Her 2021 book, You Are What You Risk, looks at how people can navigate an uncertain world. She has also given a TED talk on the gray rhino idea. Wucker was named a Guggenheim Fellow and a Young Global Leader of the World Economic Forum. She lives in Chicago.