Robbie Kellman Baxter
Strategy consultant, speaker and author
Robbie Kellman Baxter is a strategy consultant, speaker and author who coined the business term "Membership Economy".
1 summary 15 min of listening
Born in the United States
About Robbie Kellman Baxter
Robbie Kellman Baxter founded the consulting firm Peninsula Strategies in 2001. The firm helps companies use subscription pricing, digital community and freemium to build closer relationships with customers. Netflix, Microsoft and The Wall Street Journal have all been among her clients, along with start-ups and associations. Earlier in her career she worked as a Silicon Valley product marketer, spent time as a New York City Urban Fellow, and was a consultant at Booz Allen. She holds an MBA from the Stanford Graduate School of Business and a degree from Harvard College. She wrote The Membership Economy, published in 2015, and later The Forever Transaction. She has also made video courses with LinkedIn Learning and speaks to corporations, associations and universities.