Robert Meyer
Wharton marketing professor
Robert Meyer is a marketing professor at the Wharton School and codirector of its Risk Management and Decision Processes Center.
1 summary 14 min of listening
About Robert Meyer
Robert Meyer holds a named professorship in marketing, the Frederick H. Ecker/MetLife Insurance chair, at the Wharton School of the University of Pennsylvania. He also codirects the Wharton Risk Management and Decision Processes Center. His research has appeared in journals including Marketing Science, Management Science and Risk Analysis. The Ostrich Paradox is a book he wrote with Howard Kunreuther, his fellow codirector at the center.