Robin Koval
Author and marketing executive
Robin Koval is an American author and advertising leader who co-founded The Kaplan Thaler Group. She later led the nonprofit Truth Initiative.
1 summary 14 min of listening
American Born 1955 in New York City, United States
About Robin Koval
Robin Koval co-founded The Kaplan Thaler Group, an advertising agency whose work includes the Aflac Duck. She later served as CEO of Publicis Kaplan Thaler. She also led Truth Initiative, a nonprofit tobacco control organization known for its Truth youth smoking prevention campaign. Koval has written Bang! Getting Your Message Heard in a Noisy World, The Power of Nice and The Power of Small with Linda Kaplan Thaler. Grit to Great is another of her books.