Susan McPherson
Communications consultant and author
Susan McPherson founded McPherson Strategies, a communications consultancy working where brands meet social impact. She wrote The Lost Art of Connecting.
1 summary 15 min of listening
About Susan McPherson
Susan McPherson describes herself as a serial connector. She founded and leads McPherson Strategies, a consultancy that offers storytelling, partnership building and visibility to corporations, NGOs and social enterprises. Her career spans more than two decades in marketing, public relations and sustainability communications. Her writing has appeared in the Harvard Business Review, Fast Company and Forbes. She is also an angel investor who has backed and advised women-led technology start-ups. Her book The Lost Art of Connecting presents the Gather, Ask, Do method for building meaningful relationships. She lives in Brooklyn.