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A. G. Lafley

Businessman and former Procter & Gamble CEO

A. G. Lafley is an American businessman who ran the consumer goods company Procter & Gamble (P&G) in two separate periods. His book Playing to Win is in our catalog.

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American Born in Keene, United States

A. G. Lafley

About A. G. Lafley

A. G. Lafley is an American businessman. He led Procter & Gamble (P&G) as chairman, president and CEO over two stretches, 2000 to 2010 and 2013 to 2015. In 2015 he became executive chairman, and he retired in June 2016. As CEO, he put a focus on big brands such as Crest, Tide and Pampers. He also added newer brands, including Swiffer and Febreze, by combining P&G's own resources with outside innovation, an approach called Connect + Develop. Before he returned to P&G in 2013, Lafley worked as a consultant on business and innovation strategy. He advised on CEO succession and leadership development, and coached current and future CEOs. His book Playing to Win is summarized on BookBits.

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