Adam Morgan
Marketing author and consultancy founder
Adam Morgan founded the marketing consultancy eatbigfish and wrote Eating The Big Fish, an international best seller about challenger brands.
1 summary 17 min of listening
About Adam Morgan
Adam Morgan is the founder of eatbigfish, a marketing consultancy. The firm helps clients from Helsinki to Hanoi shape marketing strategies of their own. He wrote Eating The Big Fish, an international best seller on how challenger brands can take on market leaders. It presented challenger brands as a concept to marketers.