BJ Fogg
Behavior scientist and author
BJ Fogg is an American social scientist who founded the Behavior Design Lab at Stanford University. He wrote Tiny Habits, a New York Times bestseller.
1 summary 20 min of listening
American Born 1963 in Dallas, United States
About BJ Fogg
BJ Fogg, PhD, is an American social scientist and author who founded and directs the Stanford Behavior Design Lab, formerly called the Persuasive Technology Lab. He is an expert on persuasive technologies and on how interactive products and software shape behavior. Alongside his research, he teaches people in industry how to build successful products. Tiny Habits is his fifth book and a New York Times bestseller. It draws on his academic research and on his work as a personal coach to more than 40,000 people. He began offering a free five-day Tiny Habits program in 2011.