Denise Lee Yohn
Brand-building expert and author
Denise Lee Yohn is a brand-building consultant, keynote speaker and author of What Great Brands Do and Fusion.
2 summaries 50 min of listening
About Denise Lee Yohn
Denise Lee Yohn built her brand expertise in advertising and in-house marketing roles. She was lead strategist at agencies for Burger King and Land Rover, and later headed the first brand office at Sony Electronic Inc. Her book What Great Brands Do sets out seven brand-building principles and is described as a bestseller. In Fusion, she looks at how bringing brand and culture together can drive a company's success. She writes regularly for Harvard Business Review and Forbes, and has spoken to business audiences in places such as Toronto, Bogota and Australia. Her consulting clients have included Target, Oakley and Dunkin' Donuts.