Denise Shull
Performance coach and author
Denise Shull founded The ReThink Group and coaches performance. Her clients in finance and professional sports learn how emotion shapes their decisions.
1 summary 14 min of listening
American Born 1959 in Ohio, United States
About Denise Shull
Denise Shull is a performance coach who founded The ReThink Group. Her work draws on neuroeconomics and modern psychoanalysis, and she works with hedge funds and professional athletes. She focuses on the positive part that feelings and emotion play in high-pressure decisions. She began a career at IBM, went on to study psychology, and later traded at the Chicago Board Options Exchange. She wrote Market Mind Games, which describes how Wall Street traders replay Freudian transference in response to market swings. She also argues that human perception has fractal qualities, much like the geometry of nature.