Erica Schultz
Sales research author and marketing executive
Erica Schultz is Chief Marketing Officer and an owner of RAIN Group, a Boston-based sales training company, and writes research and books for sellers and sales leaders.
1 summary 24 min of listening
About Erica Schultz
Erica Schultz leads go-to-market strategy, branding, messaging and lead generation at RAIN Group. She turns findings from the RAIN Group Center for Sales Research, which has studied buying and selling since 2005, into reports, white papers, guides, articles and books for sales professionals. Several of her reports have drawn tens of thousands of downloads, among them The Extreme Productivity Benchmark. Her book Not Today is in the BookBits catalog. She was named to Worcester Business Journal's 40-under-40 in 2019. She holds a business administration degree from Boston University School of Management.