Gad Saad
Marketing professor and author
Gad Saad is a Lebanese-born Canadian marketing professor who brings evolutionary psychology into the study of consumer behavior. He is the author of The Parasitic Mind.
2 summaries 34 min of listening
Born 1964 in Beirut, Lebanon
About Gad Saad
Gad Saad was born in 1964 in Beirut, Lebanon, and became a Canadian marketing professor. He has taught at Concordia University in Montreal and is also a scholar at the University of Mississippi. He studied at McGill University and Cornell University, and earned his PhD from Cornell in 1994. He has argued that evolutionary psychology can shed light on marketing and consumer behavior. He has written more than 75 scientific papers, along with books such as The Consuming Instinct and The Evolutionary Bases of Consumption. His books also include The Parasitic Mind and The Saad Truth about Happiness. He presents a podcast named The Saad Truth.