Greg Prosmushkin
Entrepreneur, author and former lawyer
Greg Prosmushkin is a former lawyer turned entrepreneur and author. He wrote The Difference that Makes the Difference, a book on how small shifts in thinking can lead to large changes.
1 summary 18 min of listening
About Greg Prosmushkin
Greg Prosmushkin was born in Moscow in 1968 and moved to the US when he was 11. He grew up in Philadelphia and holds degrees from Drexel University and from Temple University School of Law. He then practiced law for ten years. He later built and sold several businesses, among them a premium tequila brand, veterinary hospitals and adult daycares. Several of those sales brought seven-figure returns, and one brought an eight-figure return. The Difference that Makes the Difference is a nonfiction book that draws on his experience in business, law, psychology and human behavior. It looks at how subtle internal distinctions, linked to NLP (neuro-linguistic programming) and other cognitive frameworks, can bring about big external change. He has also written a debut novel, Tequila Assassin: Malinalli Way, inspired by the brand identity of his own tequila company.