Iwan Setiawan
Marketing author and CEO
Iwan Setiawan is chief executive of MarkPlus, Inc. and Marketeers. He co-wrote Marketing 3.0 and Marketing 5.0 with Philip Kotler and Hermawan Kartajaya.
2 summaries 38 min of listening
About Iwan Setiawan
He has spent about 20 years helping clients shape their marketing strategies. Together with Philip Kotler and Hermawan Kartajaya, he has co-written a global bestselling series on marketing. It includes Marketing 3.0 (2010), Marketing 4.0 (2017), Marketing 5.0 (2021) and Marketing 6.0 (2023).