J.P. Kuehlwein
Brand consultant and marketing professor
J.P. Kuehlwein is a brand consultant and marketing educator who spent many years managing brands at Procter & Gamble. He wrote Rethinking Prestige Branding.
1 summary 21 min of listening
About J.P. Kuehlwein
J.P. Kuehlwein is the Principal of Ueber-Brands, a consultancy that helps brands raise their standing and become more profitable. He also teaches marketing as an adjunct professor at NYU Stern and Columbia Business School, and leads the Marketing Institute at The Conference Board. Earlier in his career he managed brands at Procter & Gamble in Europe, North America and Asia. He has also served as Executive Vice President at Frédéric Fekkai, a New York prestige salon operator and hair care brand, and as an outside director of Smith & Norbu, a luxury eyewear frame maker in Hong Kong. He holds degrees from universities in Reutlingen (Germany), Reims (France) and Lancaster (UK). His book in our catalog is Rethinking Prestige Branding.