Jack Trout
Advertising executive and marketing strategist
Jack Trout was an American advertising executive who pioneered positioning theory. He ran the consulting firm Trout & Partners.
1 summary 19 min of listening
American Born 1935 in Manhattan, United States Died 2017
About Jack Trout
John Francis "Jack" Trout (1935 to 2017) was born in Manhattan, New York, and worked as an advertising executive. He was an owner of Trout & Partners, a consulting firm. He is credited with pioneering both positioning theory and marketing warfare theory. He wrote or co-wrote numerous bestselling books, and our catalog includes The 22 Immutable Laws of Marketing.