Jennifer Aaker
Behavioural scientist and Stanford professor
Jennifer Aaker is an American behavioral scientist and a professor at the Stanford Graduate School of Business. She studies time, money, happiness and how stories shape decisions.
2 summaries 38 min of listening
American Born 1967 in Palo Alto, United States
About Jennifer Aaker
Jennifer Aaker (born January 15, 1967) is the General Atlantic Professor at the Stanford Graduate School of Business, where she is also a Coulter Family Fellow. Her research explores how time, money and happiness connect, and how purpose and meaning shape the choices people make. She also studies how ideas travel through social networks, how storytelling influences decisions, and how brands can grow across different cultures. Her work has appeared in leading scientific journals and has been featured in outlets such as The New York Times and The Wall Street Journal. Aaker has received the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award. Her books in our catalog include Humor, Seriously and The Dragonfly Effect.