Joseph McCormack
Business communication author
Joseph McCormack founded The BRIEF Lab and writes about concise communication and staying focused amid information overload.
2 summaries 36 min of listening
About Joseph McCormack
Joseph McCormack, who also goes by Joe, is an author, entrepreneur and marketing executive. He is founder and president of The BRIEF Lab, which helps professionals gain clarity and focus. Earlier in his career he was a Senior Vice President at Ketchum, a Chicago marketing agency. In Brief (2014), he looks at how inattention, interruptions and impatience affect professionals, and makes the case for saying less. Noise (2019) turns to information overload and constant distraction, and shows managers how to help themselves and others sharpen their focus. He has written three books in all. McCormack has advised people from military leaders to senior executives at SAP, MasterCard and Harley-Davidson on communication and corporate storytelling. He studied English Literature at Loyola University of Chicago and hosts a podcast called Just Saying.