Laura Ries
Positioning strategist and author
Laura Ries is a positioning strategist and bestselling author who co-wrote The 22 Immutable Laws of Branding with her father, Al Ries.
1 summary 25 min of listening
Born in the United States
About Laura Ries
Laura Ries co-founded a consulting firm with her father, Al Ries, and is known for her work in branding. She has also appeared often as a media commentator. For about three decades she has helped clients place their brands in the minds of consumers. She has traveled to more than 60 countries to speak about the principles of positioning. With her father she co-wrote five books, including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR. On her own she wrote Visual Hammer and Battlecry.