Leidy Klotz
Engineering professor and behavioral scientist
Leidy Klotz is a University of Virginia professor who studies how and why people design, and the author of Subtract.
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About Leidy Klotz
Klotz is a behavioral scientist and professor of engineering at the University of Virginia, with appointments that also span architecture and business. His research looks at the science of design, meaning how people change things from one state into a preferred one. Subtract: The Untapped Science of Less came out in 2021 and has been translated into nine languages. He has also written for outlets including The Washington Post, Scientific American and Harvard Business Review, and has published in Nature and Science. He has worked with organizations such as the World Bank, the World Design Organization and ideas42. Before academia, he played professional soccer.