Mark H. McCormack
Sports marketing pioneer and author
Mark H. McCormack founded the International Management Group (IMG), a sports marketing and management company, and wrote business advice books for entrepreneurs.
1 summary 17 min of listening
About Mark H. McCormack
Mark H. McCormack (1930-2003) founded and chaired the International Management Group (IMG), which offers consulting, marketing and management services to athletes and other celebrities. He was an aspiring golfer, a lawyer and later a businessman. A handshake with the young golfer Arnold Palmer marked the start of his work in sports management, and the company grew into a global business. McCormack also wrote books, including the best-selling What They Don’t Teach You at Harvard Business School and The Terrible Truth About Lawyers.