Mark R. McNeilly
Business author and marketing educator
Mark R. McNeilly is a business author and marketing educator who writes about applying Sun Tzu's strategy ideas to business.
1 summary 15 min of listening
About Mark R. McNeilly
Mark R. McNeilly has written two books on Sun Tzu's Art of War, along with one on George Washington and business leadership. Sun Tzu and the Art of Business: Six Strategic Principles for Managers shows managers how to use Sun Tzu's strategic thinking on business problems. The book was updated in 2011 and has been translated into five languages. He worked in marketing, strategy and management at IBM and Lenovo, and earned an MBA with honors from the University of Minnesota. He teaches marketing at the University of North Carolina and served as a reserve officer in the US Army National Guard from 1981 to 1987. He has spoken about strategy to audiences in the US, Europe and Asia, and was a guest analyst on a History Channel special on the Art of War in 2009.