Mike Smith
Digital media and advertising executive
Mike Smith is a digital media executive who has worked at Hearst, Forbes and HBO. He wrote Targeted, drawing on a long career in online advertising.
1 summary 11 min of listening
About Mike Smith
Mike Smith has about 25 years of experience in advertising, with time at HBO, Forbes and Hearst. He is known for his expertise in digital publishing and in using real-time bidding for online advertising. At Forbes he served as President of Forbes.com and as Chief Digital Officer of Forbes Media. Before that he was Vice President and Chief Information Officer at TheStreet.com, and he held a range of roles at HBO, including director of information technology. He graduated from the New Jersey Institute of Technology. His book in our catalog is Targeted.