Data & Analytics
What can data tell us, and when does it mislead? Through real examples from health, sport, money and society, you learn to read charts, surveys and studies with a sharper eye.
Data & Analytics Library
A/B Testing: The Most Powerful Way to Turn Clicks into Customers
A Field Guide to Lies: Critical Thinking with Statistics and the Scientific Method
Better Brand Health: Measures and Metrics for a How Brands Grow World
Astroball: The New Way to Win it All
All-in On AI: How Smart Companies Win Big with Artificial Intelligence
Calling Bullshit: The Art of Skepticism in a Data-Driven World
Big Data: A Revolution That Will Transform How We Live, Work and Think
Data: Harness Your Numbers to Go from Uncertain to Unstoppable
Click Here: The Art and Science of Digital Marketing and Advertising
Don’t Trust Your Gut: Using Data to Get What You Really Want in Life
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Factfulness: Ten Reasons We’re Wrong About the World – and Why Things Are Better Than You Think
Everybody Lies: Big Data, New Data and What the Internet Can Tell Us About Who We Really Are
Epic Measures: One Doctor. Seven Billion Patients.
Frenemies: The Epic Disruption of the Advertising Industry (and Everything Else)
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
How to Speak Machine: Computational Thinking for the Rest of Us
How to Measure Anything: Finding the Value of "Intangibles" in Business
How Not to Be Wrong: The Power of Mathematical Thinking
Invisible Women: Exposing Data Bias in a World Designed for Men
Innumeracy: Mathematical Illiteracy and Its Consequences
In Pursuit of the Unknown: 17 Equations That Changed the World
Implementing Six Sigma: Smarter Solutions Using Statistical Methods
Lean Six Sigma QuickStart Guide: The Simplified Beginner's Guide to Lean Six Sigma
Lean Analytics: Use Data to Build a Better Startup Faster
Moneyball: The Art of Winning an Unfair Game
May Contain Lies: How Stories, Stats, and Studies Exploit Our Biases
Optimal Illusions: The False Promise of Optimization
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Python Crash Course: A Hands-On, Project-Based Introduction to Programming
Product Operations: How Successful Companies Build Better Products at Scale
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, Or Die
Sensemaking: The Power of the Humanities in the Age of the Algorithm
See You on the Internet: Building Your Small Business with Digital Marketing
Robin Hood Math: Take Control of the Algorithms That Run Your Life
Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
Streaming, Sharing, Stealing: Big Data and the Future of Entertainment
Storytelling with Data: A Data Visualization Guide for Business Professionals
Soccernomics: Why European Men and American Women Win and Billionaire Owners Are Destined to Lose
Soccermatics: Mathematical Adventures in the Beautiful Game
Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers
Super Founders: What Data Reveals About Billion-Dollar Startups
Super Crunchers: Why Thinking-by-Numbers Is the New Way to be Smart
The Book of Why: The New Science of Cause and Effect
The Bestseller Code: Anatomy of the Blockbuster Novel
The Art of Statistics: How to Learn from Data
The Art of SEO: Mastering Search Engine Optimization