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Paul Roetzer

Marketing author and agency founder

Paul Roetzer founded the marketing agency PR 20/20 and the Marketing AI Institute. He is the author of Marketing Artificial Intelligence.

1 summary 13 min of listening

Born in Cleveland, Ohio, United States

Paul Roetzer

About Paul Roetzer

Paul Roetzer founded PR 20/20, a Cleveland-based inbound marketing agency, in 2005. Before that he spent six years working as a consultant and vice president at a traditional public relations firm. PR 20/20 was the first agency to join HubSpot's value-added reseller program. He also founded the Marketing AI Institute and created the Marketing Artificial Intelligence Conference (MAICON). Roetzer has written Marketing Artificial Intelligence (2022), The Marketing Performance Blueprint (2014) and The Marketing Agency Blueprint (2012). When he speaks, his aim is to make AI easy to approach and practical to use for marketers and business leaders. He is a graduate of Ohio University's E.W. Scripps School of Journalism. He has advised hundreds of organizations, ranging from startups to Fortune 500 companies. In 2010 he received an Innovation in Business Rising Star award from Smart Business.

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