Paul Zak
Neuroeconomist and university professor
Paul J. Zak is an American neuroeconomist and professor at Claremont Graduate University. He researches the brain science of trust and wrote Trust Factor.
1 summary 17 min of listening
American Born 1962
About Paul Zak
Paul J. Zak is a Distinguished University Professor at Claremont Graduate University. He is the founding director of the Center for Neuroeconomics Studies, and his research on oxytocin is linked to his reputation for explaining how trust works in the brain. He started the company Immersion Neuroscience in 2017. Its software tracks how people's brains respond as it happens, and it is used in entertainment, education and advertising. He has written books including The Moral Molecule and Trust Factor, and he speaks regularly at TED.