Philip Fernbach
Cognitive scientist and marketing professor
Philip Fernbach is a cognitive scientist who teaches marketing at the Leeds School of Business, part of the University of Colorado. He co-wrote The Knowledge Illusion with Steven Sloman.
1 summary 25 min of listening
About Philip Fernbach
Fernbach holds a professorship in marketing at the Leeds School of Business, part of the University of Colorado, and is also a cognitive scientist. He makes his home in Boulder, Colorado, and has a wife and two children. With fellow cognitive scientist Steven Sloman, he wrote The Knowledge Illusion. The book asks how people have built such complex societies while understanding so little about everyday objects like a pen or a toilet. Their answer is that we draw on knowledge held in other people and in the world around us.