Philip Kotler
Marketing author and professor
Philip Kotler is an American marketing author, consultant and professor emeritus at the Kellogg School of Management. He wrote the textbook Marketing Management.
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American Born 1931 in Chicago, United States
About Philip Kotler
Philip Kotler was born in Chicago on May 27, 1931. He studied economics, earning a master's degree from the University of Chicago and a doctorate from the Massachusetts Institute of Technology. From 1962 to 2018 he held a distinguished professorship in international marketing at the Kellogg School of Management, part of Northwestern University. Kotler has advised companies such as International Business Machines (IBM), General Electric and Bank of America. He has also worked with national governments on how to compete industrially and how to market places, and he has lectured in more than 60 countries. Concepts he developed include atmospherics, demarketing and synchromarketing. The Financial Times named his book Marketing Management among the 50 best business books ever. BookBits features his books Marketing 3.0 and Marketing 5.0.