Raj Raghunathan
Marketing professor and author
Raj Raghunathan is a marketing professor at the University of Texas at Austin's McCombs School of Business. He wrote If You’re So Smart, Why Aren’t you Happy?
1 summary 16 min of listening
About Raj Raghunathan
Raj Raghunathan holds a Ph.D. and teaches marketing at the McCombs School of Business at the University of Texas at Austin. He uses ideas from psychology, decision theory and the behavioral sciences, along with marketing, to explain why people consume the way they do. He is one of the faculty members of the Academy of Conscious Leadership, which was set up by Whole Foods founder John Mackey. His book in our catalog is If You’re So Smart, Why Aren’t you Happy?