Simone Ahuja
Innovation consultant and author
Simone Ahuja founded the marketing and strategy consultancy Blood Orange, which specializes in innovation and emerging markets. She co-wrote Jugaad Innovation.
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About Simone Ahuja
Simone Ahuja leads Blood Orange, a marketing and strategy consultancy headquartered in Minneapolis, with teams in Mumbai. The firm specializes in innovation and emerging markets. She has advised trade delegations, academic institutions and large companies, given keynote talks, and written for a Harvard Business Review blog. She developed and produced the television series Indique: Big Ideas from Emerging India, which explored how innovation within India drives socio-economic development. Its research was done in partnership with Cambridge's Judge Business School, through its Centre for India & Global Business, where she has also served as an advisor. She has also been an Associate Fellow of the Asia Society in New York. Jugaad Innovation is a book she wrote with Navi Radjou and Jaideep Prabhu.