Vinay Couto
Strategy consultant and author
Vinay Couto is a vice chair at PwC and a coauthor of Fit for Growth. He writes about strategic cost cutting.
1 summary 19 min of listening
About Vinay Couto
Vinay Couto is a vice chair at PwC, working in its consulting business. He is also linked to Strategy&, the firm's strategy consulting arm. He is a coauthor of Fit for Growth, a book about cutting costs strategically and renewing companies. With Sundar Subramanian, he also wrote the Harvard Business Review article Cost Cutting That Makes You Stronger. The two later presented their research and best practices in a webinar about building an efficient culture around costs, one that holds up in good times and bad.