Wolfgang Schaefer
Premium brand strategist
Wolfgang Schaefer is a brand strategist who has built premium brands for international clients. He is a partner and Chief Strategic Officer at the agency network SelectNY.
1 summary 21 min of listening
About Wolfgang Schaefer
Wolfgang Schaefer has been with SelectNY since at least 1998, starting in its New York office as Worldwide Planning Director. He later served as Managing Director of the Berlin office from 2001 to 2007, and has been an equity partner and Chief Strategic Officer since 2007. SelectNY is an independent premium brand and communication network. Earlier in his career he held planning roles at Ogilvy & Mather in New York and at Lintas in Hamburg. He studied at the University of Arts in Berlin and has worked with clients in Europe, the USA and Asia Pacific. His work has won Effie Awards in Europe and the US, and he has spoken at marketing conferences in places such as Montreal and Tokyo. His book in our catalog is Rethinking Prestige Branding.