Brent Adamson
B2B sales researcher and author
Brent Adamson is a researcher, speaker and adviser to business-to-business (B2B) sales leaders, and a co-author of The Challenger Sale.
1 summary 15 min of listening
About Brent Adamson
Brent Adamson is a researcher, author, keynote speaker and trainer who advises commercial executives in B2B (business-to-business) sales. From 2003 to 2022 he was chief storyteller for the sales, marketing and customer service practices at CEB, which is now part of Gartner. He co-wrote The Challenger Sale, as well as The Challenger Customer and The Framemaking Sale. He has also contributed articles to Harvard Business Review. He co-founded Qoos, an AI-guided micro-coaching platform, and A to B Insight, where he continues his research and advisory work. Earlier in his career, he was on the faculty at Michigan State University, teaching German and applied linguistics. He holds an MBA from the University of Michigan's Ross School of Business and a Ph.D. in applied linguistics from the University of Texas.