Persuasion Library
59 Seconds: Think a Little, Change a Lot
Age of Propaganda: The Everyday Use and Abuse of Persuasion
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All
Bargaining for Advantage: Negotiation Strategies for Reasonable People
Becoming a Person of Influence: How to Positively Impact the Lives of Others
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Captivology: The Science of Capturing People’s Attention
Cold Calling Sucks (And That’s Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Conversations That Win the Complex Sale: Win More Business With Clear, Persuasive Messaging That Sticks
Crucial Conversations: Tools for Talking When Stakes Are High
Doesn’t Hurt to Ask: Using the Power of Questions to Communicate, Connect, and Persuade
Don’t Buy It: The Trouble with Talking Nonsense About the Economy
Eat What You Kill: Becoming a Sales Carnivore
Economical Writing: Thirty-Five Rules for Clear and Persuasive Prose
Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
Enchantment: The Art of Changing Hearts, Minds, and Actions
Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work
Everyone Communicates, Few Connect: What the Most Effective People Do Differently
Exactly What to Say: Your Personal Guide to the Mastery of Magic Words
Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Fascinate: Your Seven Triggers to Persuasion and Captivation
Find Out Anything From Anyone, Anytime: Secrets of Calculated Questioning From a Veteran Interrogator
First, Break all the Rules: What the World’s Greatest Managers Do Differently
Five Stars: The Communication Secrets to Get from Good to Great
Flip The Script: Getting People to Think Your Idea Is Their Idea
Flipnosis: The Art of Split-Second Persuasion
Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
Get to the Point!: Sharpen Your Message and Make Your Words Matter
Getting to Yes: Negotiating an Agreement Without Giving In
Good Arguments: How Debate Teaches Us to Listen and Be Heard
Got Your Attention?: How to Create Intrigue and Connect with Anyone
Hook Point: How to Stand Out in a 3-Second World
How to Have Impossible Conversations: A Very Practical Guide
How to Lead When You’re Not in Charge: Leveraging Influence When You Lack Authority
How to Master the Art of Selling: Boost Your Sales Skills With Proven Strategies and Techniques
How to Win Friends and Influence People: Basic rules for how to make a good first impression
Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You
How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
How to Be Right: In a World Gone Wrong
How to Be a Positive Leader: Small Actions, Big Impact
Influence: The Psychology of Persuasion
Influence is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
Influencer: The New Science of Leading Change
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga